Hosts: Kyle Fernandez, Brian Preston, David Ounanian

Episode Summary:

In this insightful episode, the Elevate and Execute crew dives deep into Zillow, what it is, how it works, and why so many real estate agents love to hate it. From syndication and Flex programs to fears about Zillow becoming a full-on brokerage, the team pulls back the curtain on what Zillow really means for today’s agents, sellers, and buyers.

They also explore how Zillow's expanding influence (from showing apps to CRM tools and home loans) is shifting the industry and how agents can stay competitive in a world of data, automation, and evolving client expectations.

What You’ll Learn:

• Why Zillow dominates the real estate search game
• The difference between market-based pricing and Zillow Flex
• How Zillow profits from leads and how agents can still win
• Why blaming Zillow is a mistake (and who to really blame)
• What agents must know to stay relevant in the tech era
• A look at Zillow’s broader strategy, acquisitions, and “super app” vision
• How AI could disrupt real estate even faster than Zillow
• Why buying investment property is more essential than ever for agents

Notable Quotes:

“You can be pissed off at Zillow or you can learn how to win with them.”“Zillow’s not the villain. If you’re mad at someone, be mad at NAR.”“The minute someone builds a better mousetrap, it’s going to work.”“If you’re only focusedon selling, and not buying property yourself, you’re missing the point.”

Subscribe & Review:

If this episode gave you a new perspective on Zillow, tech, or the real estate industry, hit subscribe, leave a review, and share it with someone in your network. Change is coming and those who adapt will thrive.