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Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their purchases. 

As the brand shares the exciting news of the new program, Loyalty360 had the chance to speak with Zipporah Allen, VP of Digital Customer Experiences at Taco Bell, to learn more about Taco Bell Rewards, what it means for Taco Bell's superfans, and how the brand is continuing to evolve its customer-first focus.