#ZNLive - Communicators talking to communicators

In a recent episode of #ZNLive, we had the pleasure of hosting Sebastián Rodríguez, a dedicated European campaign professional who has made a name for himself as a strategic communicator and advocate for the European project.

The conversation centered around the impact of COVID-19 on Communication and the last trends. Sebastián explained us the idea beyond his project "campaignplaybook.eu", an innovative playbook that provides organizations with tools, resources, and strategies to run effective campaigns.

Overall, Liora our host and Sebastián gave their tips to our young communicators.

In a recent episode of #ZNLive, we had the pleasure of hosting David Coleman, Vice President of Public Affairs Europe at Mars. The conversation centered around the impact of COVID-19 on public affairs and the role of transparency. David emphasized the importance of publicly defensible communication with stakeholders, while acknowledging the rise of online meetings due to the pandemic. The discussion also touched on the increasing influence of AI in the industry and the need for professionals to effectively leverage it. David offered valuable advice to young professionals, emphasizing the value of continuous learning and simplifying complex topics. Overall, transparency emerged as a key theme throughout the conversation.

In this insightful episode of #ZNLive, we were privileged to have Connor Allen, Manager of European Government Affairs at Honda Motor Europe Ltd., as our guest. Our engaging conversation took us through the labyrinth of digital communication's profound influence on the political landscape in the EU, and the measures the EU has taken to underpin democracy through communication.

As we cast our gaze forward to Europe in 2024, we focused on the crucial role of digital communication and the challenges it presents. We also contemplated the pervasive impact of disinformation and 'fake news' on EU communication strategies, deliberating on potential solutions to mitigate this issue. Plus, we critically examined the highs and lows of EU digital campaigns, offering valuable insights into their effectiveness.

Tune in for a comprehensive understanding of politics, communication, and the evolving digital world.

In this enlightening episode, we're joined by Dr. Barbara Rath, a seasoned medical professional with over 30 years of global healthcare experience. As co-founder of the Vaccine Safety Institute and founder of Seki, Dr. Rath shares her deep insights on public health, vaccine safety, and medical education. The conversation delves into her role in combatting medical misinformation, the influence of social media on vaccination, and the critical role healthcare professionals play in vaccine communication. Dr. Rath also shares her future vision for the Vaccine Safety Institute and offers invaluable advice for aspiring communicators. She recommends resources related to communication and democracy for our audience. Don't miss this episode if you're interested in healthcare, public health policy, and impactful medical communication.

In this captivating episode of #ZNLive, we had the privilege of hosting Tomi Huhtanen, the Executive Director at the Wilfried Martens Centre for European Studies, who shares his insights and expertise in the realm of political communication and public policy. With over 20 years of experience and a strong background in EU public affairs, Tomi delves into the importance of credibility and effective communication in today's complex world.

The episode explores the increasing role of media, communication, social media and visual imagery in shaping public policy discussions. Tomi underscores the need for young communicators entering the political arena to understand their audience, grasp the content and context of the discussion, trust their intuition, adapt to changes, and embrace risks even when the outcome is uncertain. Additionally, Tomi Huhtanen shared with us tips for young communicators that can navigate the complex world of politics and enhance their ability to convey authentic and impactful messages.

On this episode of #ZNLive, we were honored to have a conversation with Maria Linkova-Nijs, an accomplished figure in the world of public affairs and communication. Currently serving as the Communications Director of the European Chemical Industry Council (Cefic) – the largest trade association in Brussels, Maria carries a rich background in broadcast journalism, European studies, and strategic public affairs. Known for her uncanny ability to simplify complex policy matters into compelling narratives, Maria is a force to reckon with in the world of communication.

Maria shares her insights on a variety of topics, including AI's impact on the communication landscape, strategies to combat fake news, and the importance of effective internal communication. She also explores the delicate balance between brand image and individual freedom in organisational communication. Lastly, Maria provides valuable tips for young communicators and recommends resources for further learning. Dive in for an in-depth look into strategic communication and public affairs.

On this episode of #ZNLive, we had the privilege of hosting Dr.Naveen Thacker, a distinguished figure in the field of pediatrics. As the former National President of the Indian Academy of Pediatrics and the current President of the International Pediatric Association (IPA), he has expertise in research, health communication, healthcare, vaccines, health informatics, and medical research.

The conversation raised important questions about IPA and how to combat misinformation, the impact of social media on vaccination and the role of HCPs and Doctors in communicating on vaccines. Additionally, Dr.Naveen Thacker shared with us tips for young communicators and he recommended the IPA Online Course.

On this episode of #ZNLive, we had the privilege of hosting Gary Finnegan, an experienced journalist and editor. Finnegan, Editor of Vaccines Today, brought his extensive expertise in health journalism and editing to the table. We explored Finnegan's work on online vaccine communication and his experiences with AI models like ChatGPT 4, Bing, and Bard. The conversation raised important questions about the trustworthiness of these models, particularly based on Finnegan's firsthand experience in creating a vaccine communication chatbot that highlighted potential limitations.

On this episode of #ZNLive, we were with Benita Lipps who is a highly experienced association manager, non-profit, and brand strategy expert, brings over 10 years of experience in professional non-profit management and empowering people and organisations to reach their full potential. As a partner and sponsor of @Women Who Advance Associations, as well as the Senior Non-profit Leader and Head of DGA Europe Association Practice, she has worked with diverse European associations, projects, teams, and organisations in various sectors, promoting a more innovative and collaborative society through knowledge sharing and networking. In this episode we dive into the celebration of female talent in the international association sector. We discuss the status quo of International Women's Day, the crucial role of diversity and inclusion in associations, redefining value propositions post-COVID, the latest communication trends for non-profits, and the link between personal and organisational communication. Join us as we highlight the achievements and challenges of remarkable women in this dynamic industry.

On this episode of #ZNLive, we were with Gareth Harding (@garethharding) who is the owner of Clear Europe and Director of Missouri School of Journalism's Brussels Programme. During our discussion, we explored the communication in the bubble and the hideousness of jargon. Additionally, Gareth shared with us tips on crafting a good quote, including using vivid language, voicing strong opinions, and avoiding jargon and acronyms.