Zoppa: Business Behind The Scenes

I MADE IT TO 50! For the 50th episode of Zoppa: Business Behind The Scenes, I wanted to share something special with all of you. This episode was recorded on January 18th, 2019 and is by far my favorite episode that I have released so far.

In this episode, I step into an elevator with real investors and end up walking away with cash. You'll see how it all plays out as I recorded my entire interaction with them, as well as the events leading up to and the events after the elevator pitch. To top it all off, I am in the midst of hiring a dedicated podcast producer, that way we can keep pumping out quality episodes just like this one. I go more in to depth on the show. If you enjoy this episode, please be sure to leave a like, rating, and review. It means the world!

Cheers!

P.S. To learn more about the business that I was pitching, check us out online at: https://www.phonesquirrel.com/tell-us-about-your-business

In this episode, I discuss exactly how I go about interviewing 10-20 people per week and hiring 1-2 people per week. I break down the exact 5 step system I follow, which is shown below.

1. Create Job Description
2. Post on Indeed
3. Qualify and Approve Applicant
4. Send Templated Message
5. Set Up Calendly and Perform Interviews

Following that 5 step process is a two step orientation process that I will outline in a future podcast episode.

Let me know if you are enjoying this type of pod content and I will be sure to produce and upload more!

In this episode, Jay Cumming, owner and founder of Arrow Multimedia, discusses whether the new Gillette ad campaign will ultimately be an effective marketing piece for the company. You can view the Gillette ad here: https://www.youtube.com/watch?v=koPmuEyP3a0

Find Jason online at:

http://arrowmultimedia.ca/

2019 is going to be the year of crushing it on the podcast! This year, I am planning on stepping up the podcast production schedule and am aiming to ramp up to one episode per day. A daily show is a lot of work, so I am currently in the process of hiring a producer to help take some of the burden off of myself. I am super excited to share the Behind The Scenes of growing the podcast as well as the regular long form content.

This year, you can expect varying forms of content on the show including:

1. Long form interviews with business owners.
2. 'Local Leader' interviews with business owners that are active in their community.
3. Behind The Scenes of growing the podcast.
4. Behind The Scenes of growing my property maintenance company (I think there will end up being a lot of this type of content, as I continue to grow and develop as a business owner).
5. Guest posts from other business owners, including marketer Jay Cumming.

I am excited to continue on with the show and to always be improving.

Cheers!

Nick Bohner is the founder of Nix Snowblowing based out of Stratford, Ontario. At the ripe old age of 18, Nick has manged to develop and grow the largest residential snow removal company in his local market. By bringing new technology and equipment into his market, he has also managed to improve profits and is drastically growing every single year. Starting at 12 years old pushing a snow blower around the neighbourhood, to now servicing over 600 driveways per snow fall, this is a story you do not want to miss!

Find Nick online at:

https://nixsnowblowing.com/
https://www.youtube.com/channel/UC5Ky8_WQmga6KaN4Hg8mBZw

Email me anytime at [email protected].

Until next time!

Chris Penny is the founder of Lawn Authorities - a marketing company that specializes in the lawn care niche - and he is the previous owner of a lawn care company that he eventually went on to sell. In this episode, we discuss his path from originally being a solopreneur, to developing a franchised lawn care company, to closing the franchise and then ultimately selling a very profitable company, to now providing marketing for others in the lawn care industry. This episode is extremely applicable to anyone in the local service business, and as a lawn care company owner myself, it is exactly what I would want to hear in a podcast. I hope you enjoy!

Find Chris Penny online at:

http://lawnauthorities.com/
http://chrispenny101.com/

2018 has been an amazing year. Looking back at the end of 2017, we have more than doubled our business in the past year and 2019 aims to hit the same marker. In this episode I share my top 3 takeaways from 2018 and my top 3 targets for 2019.

Top 3 Takeaways from 2018:

1. Profit First
2. Systems Development
3. Job Descriptions/Clearly Defined Employee Roles

Top 3 Targets for 2019

1. Profit First
2. Build Team Culture
3. Find and Grow Most Profitable Services

Feel free to email me anytime at [email protected]. Cheers!

Oliver Wolf is a Business Strategist, Sales Coach and Visionary for The Wolf Syndicate.

He began his entrepreneurial journey almost a decade ago in Montreal in a non-typical way. Having come from a dark place, he has completely recreated himself, his universe and has become a beacon of inspiration. Oliver, now 26 years old, has been a top 1% performer in every endeavor he has taken on. His consecutive success has lead him to coach more than 50 separate businesses in different industries as well as be a keynote speaker about philosophies for success for as many as 80 entrepreneurs at a time.

Oliver's top performance has earned him prestigious awards such as the "Leadership" award for being the top influential leader within his organization and the "Manager of the Year" award for having top revenue, profit and customer satisfaction out of 112 other franchises across Canada within the organization.

When he isn't out solving problems and creating win-win relationships, Oliver invests his time in being athletic through rock climbing, basketball, soccer, frisbee or hitting the gym; you may also find him meditating on the roof of a 15 story building, although you probably shouldn't go try to say hi if you see him there because he definitely didn’t get there by the stairs!

He is currently building The Wolf Syndicate into an Empire of Integrity, Transparency and Open-Mindedness. You can reach him at [email protected].

Find Oliver online at: https://www.thewolfsyndicate.com/

Matt Thibeau is the owner and founder of Savant Marketing Agency. Savant Marketing Agency offers digital marketing solutions for contractor and home service companies.

In this episode, Matt answers questions like:

- who is your biggest influence/mentor in the marketing world?
- why did you get into marketing?
- how do you find clients?
- how do you plan to scale your agency?
- why do you think marketing is so trendy right now?

If you are just breaking on to the scene, this is a must listen episode for you!

Find Savant Marketing Agency online at: www.savantmarketingagency.com

Christopher Willows (aka just 'Willows') is back on the show again to talk about expansion plans and how they plan to grow their company even further.

Check out Shrugging Doctor Beverage Company online at: https://shrugdoc.com/.