The "India Gets Moving" initiative, powered by Zopper (Solvy Tech Solutions Private Limited), is a program designed to promote healthy habits among Apple Watch users. It offers a complimentary one-year "Zopper Wellness Program" which is linked to HDFC ERGO insurance. This program combines personal accident coverage, wellness rewards based on step count, and access to health resources. The program is voluntary, but enrollment is only possible at the point of purchase of a new Apple Watch.