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Public relations. What exactly is it, and will it matter more - or less - in the future?

This week we're diving into that topic with Jordan Cohen, the CMO of N6A, the well-respected PR agency. He has twenty years of experience as a senior marketing leader, having served as Chief Marketing Officer for Fluent from 2014 to 2017. Under his leadership, Fluent grew from an early stage start-up to one of the largest providers of performance marketing solutions in the world. Jordan's also is a sought-after keynote speaker on the future of marketing, and he's been quoted and featured extensively in leading media outlets including the Wall Street Journal, The New York Times, USA Today, CNBC and Bloomberg.

On this episode, we discuss:

• The future of public relations as a credibility driver;
• Whether or not humans inherently crave third party validation;
• Zuck’s bad year; and
• How Trump used PR to win the presidency.

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