Justin shared his story of how he came up with the idea of a 24/7 live broadcast, how he became an international celebrity, and the sharp turn Justin.tv had to make to shape the company into the successfully operating business it is today.

Richard started his talk off with a story of why UserVoice was born and went on to tell us how he gained traction and some of the lessons he learned along the way.

John discussed mistakes he’s made, as well as guidelines for success of product- vs. service-based companies.

Dave Sifry, founder of Technorati and Offbeat Guides, gave a great talk covering starting a business, delivering products, finding the right talent and much more!

Luke Wroblewski, Senior Director of Product Ideation and Design at Yahoo!, gave a very insightful talk on achieving product excellence from his experience at Yahoo! and eBay.

Bart Decrem, founder and CEO of arguably the biggest iPhone App brand,

Tapulous, gave an incredibly passionate and honest talk about the lessons he's learned running startups from

Firefox to Flock and now Tapulous, makers of the top iPhone game Tap Tap Revenge.

Our kick-off ZURBsoapbox lecture features Mrinal Desai of CrossLoop.com in a conversation about his experiences coming to America, a clever comparison of cat people to dog people in social med

ia, and insights for how to make friends and do business using these social tools.