TZL Special Interview Branding for Talent Acquisition and New Business – an interview with Big Red Dog President, Will Schnier This is our second interview with Will Schnier, President of Big Red Dog in Austin, TX. Will has a very progressive and dynamic company who has managed to brand themselves uniquely. Will talks about how they came up with the name, “Big Red Dog,” and what they’ve done with that unique name to leverage new talent for the company. In addition to talent acquisition Will shares some very cool stories of how they’ve developed business by being everywhere in their local markets. Thanks for tuning in to this Special Edition Zweig Letter Podcast! We hope that you can apply Mark’s no-holds-barred advice to your daily professional life. For a free copy of The Zweig Letter please visit info.zweiggroup.com/freetzl