Author T.S. Paul joins us this week to discuss the success he’s had selling his short fiction. Swim upstream. Go the other way. Ignore the conventional wisdom. —- Sam Walton One of the concerns every business must handle is dealing with incoming information flow. There is a torrent of information coming at us from all directions, […]

Chris Syme joins us to discuss Social Media Marketing on this episode of The Author Biz. What role does social media play in your author business? Is it a way to connect with friends, readers, family, and friends? Is it a marketing platform? Is it an outpost that you use to draw readers to your website? […]

Elizabeth Spann Craig joins us to talk pre-orders in this episode of The Author Biz. (Please note – this episode is also available as a video. You can listen to the intro in the audio version and watch the interview by clicking the video play button.) Will readers respond if you offer your latest book […]

In this episode of The Author Biz, we review the results of the 2016 Author Biz survey, and what those results mean to the future direction of the show. We’ll return to the regular show format next week. The survey was emailed out to The Author Biz email list, and regular listeners were encouraged to […]

Author and Entrepreneur Fauzia Burke is the guest on this episode of The Author Biz Today’s topic is online marketing for busy authors. How’s that for a hook to a post and a show, right? Well, that’s actually the title of a new book by Fauzia Burke.  After spending 20 years helping authors promote their […]

Michael Anderle and Stephen Russell are the guests in this episode of The Author Biz Efficiency experts tell us to focus on the 20% of our work that generates 80% of the results. For author Michael Anderle, and probably for most of us, that means keeping your focus on the writing. Michael learned late […]

Author and speaker Miles Anthony Smith joins us in this episode of The Author Biz to discuss a recent pay per click advertising campaign for his non-fiction book. For many authors, advertising and marketing are exercises in bootstrapping. For bootstrappers, free is better than paid and cheap is better than expensive, especially while we’re learning […]

USA Today Bestselling Author Annie Bellet (@anniebellet) is the guest in this episode of The Author Biz. What do you do when you’ve tried everything to sell your books, and nothing is working? Today’s guest, Annie Bellet, was in exactly that position two years ago. She believed she’d done everything possible to build her career, […]

Author Kevin Tumlinson (@KevinTumlinson) is the guest in this episode of The Author Biz. As authors, we are the CEOs of our own Author Businesses. One of the most discussed challenges we face in running those businesses, myself certainly included, is finding the time. The time to write, the time to market our work, the time […]

Award-winning author Libby Fischer Hellmann is the guest on this episode of The Author Biz podcast. Book launch strategies come in a variety of sizes, from the “Hey, my book is out” social media posting strategy used by some authors, to the media blitz and 20 city tour strategy used by some publishers for […]