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May 11, 2018CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2Part 2 of my conversation with Bob...more38minPlay
May 08, 2018CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1Part 1 of my conversation with Bob...more33minPlay
May 01, 2018CPP 101: Jason Swett asks a very good question about vertical specializationJason sent me an email that has been haunting me ever since...more33minPlay
April 27, 2018CPP 100 - Evan McBroom on moving the needle for churchesA communications agency focused on the vertical of churches...more48minPlay
April 24, 2018CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consultingStephen helps organizations move on to the cloud...more45minPlay
April 20, 2018CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHYJobs to be Done consulting...more1h 3minPlay
April 17, 2018CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographersAlex works with photographers...more54minPlay
April 13, 2018CPP 096: Karl Sakas on moving the needle for creative agenciesKarl works with creative agencies, dev shops, and digital agencies as an executive coach...more34minPlay
April 10, 2018CPP 095: Karl Schmieder on specializing in biotech and life sciencesKarl is the author of What's Your Bio Strategy?...more48minPlay