After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was this just? Is there really a need for the Planner any more? Google claimed it was a “glitch” but it looked like anything but. John and Ross also touch on some algo updates and a question from one of their listeners.

Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard Medical School and the Mayo Clinic. Rankbrain is noted as a “signal”, not just a ranking factor, and Google showed a preview of a potential update to local pack where the first listing would be an ad.

Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review insights and best practices. Bing’s new PubHub is launched and we answer 4 great questions from our listeners.

Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google Search Console. Lastly, Ross and John answer four excellent questions from the SEO 101 Community on Google+.

Google widens Search Results from 500px to 600px which brings new Title length to 70char is +10-15 char (2-4 words) and new Desc length to 100char per line is +16-20 char per line (Still truncates the second line). Google has launched a mobile keyboard for both Android and Apple which allows both search and sharing native to the keyboard (wont have much of an impact unless/until it becomes widely used. Also, Google has a new mobile friendly testing tool.

Updates to Google Search Console and Google Analytics steal the first half of the show along with news of SEO 101 listed as the top SEO podcasts at Search Engine Journal. Ross and John also discuss the latest buzz of an update in Google search results and an interesting question from a listener about PPC stealing traffic from organic rankings

John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerated mobile pages (AMP), the new keyword tool called AnswerThePublic.com, and more.

Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that was using schema to spam listings. Also, discover some of the factors that allow products to rank well in Amazon’s search engine, why log files are useful and a newly released tool that will allow you to leverage them, and much more!

Goodbye to to Google+ Local as Google Kills Off Google+ Local but is Still Committed to Local Search. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale as their board discusses whether to proceed with a plan to spin off its investment in Alibaba, find a buyer for its core business, or both, sources said!  Also, its finally time for Star Wars!! Most important topic of the week !!!

Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update  getting delayed till next year.  Google is testing 4 ads above organic results as Google is now testing four AdWords ads above the organic search results. Google’s manual actions on a subdomain don’t affect the rest of the site.