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episodes

  • 8 Ways Social Media Can Impact Your SEO
    Ross Dunn and John Carcutt go through 8 Ways Social Media Can Impact Your SEO. They go through the list below:
    Brand Awareness: “people who have heard about you on social media search in Google for branded keywords” – no = search behaviorLink Potential: “social sharing can result in citations and links”Personalized Results: “Google+ posts rank in Google; +1-ed content ranks higher; pictures of authors in your circle are visible”Increased Domain Rankings: “the more your content is shared, the higher your rankings will be.”Social Media Sites Get High Rankings: “your social media pages are likely to rank in the top 10 for your branded keywords”Google+ Impacts Local Search: “reviews, +1s, verified pages, local area codes, complete profiles and more all help you to rank higher.”Relevant Keywords: “your social media posts will rank for keywords you includes”Faster Indexing: “social media shares can significantly speed up the content indexing process”
    36 min
  • Google Working on Separate Index for Mobile; Penguin and Panda Keep Rolling Updates
    Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.
    40 min
  • SMX Advanced 2012 Recap: Are Google Panda or Penguin Algorithm Updates Meant to Penalize?
    John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalties or they are simply algorithm updates, Transparency, and the ranking power of Google +1.
    Ross and John also discuss other headlines from the conference including Bing Webmaster Tools Revamped, Bounce Rates, Rel=Next/Prev, Local Changes, Businesses as Entities and Cross Domain Canonicalization.
    33 min
  • Site Review: Ticketbooth.org.uk
    Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that specializes in selling rugby tickets.
    32 min