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episodes

  • Day #16 - Podcast Surprise!

    You're officially 50% done with the 30-Day Solo Podcast Challenge.

    How does it feel? Tougher than you thought? Welcome to the club. Remember, I'm right here with you.

    But keep going! This is how good podcasters become great and great podcasters become even better!

    This episode talks about another opportunity for you to share something about yourself or about the people listening to you. "Surprise" stories can show your human side, but are also a great way to reinforce the benefits of listening to your podcast to listeners.

    The story you share doesn't have to be big or flashy. I share a story that only podcasters will be able to fully appreciate.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

         
    11 min
  • Day #15 - That Was Weird...

    Everybody has a "weird" story. You know, something that happened to you that was outside the mainstream, or a fluke, or maybe just funny.

    Your listeners have these kinds of stories as well. Again, everybody has these stories.

    If you've been podcasting for a while, you probably have one related to your podcast. In this episode, I share a podcasting-related story that will blow your mind. I also talk about a podcaster I know who shares "weird" stories on his podcast, which recently his 10,000,000 downloads.

    There is money (and listeners) in weird stories.

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

         
    10 min
  • Day #14 - The Heart-Breaker

    Over the last couple of days, you've talked about some of the common misconceptions and hurdles that are holding your listeners back. Now it's time to talk about the results of what happens when your listeners don't take the action necessary to work through these misconceptions and hurdles.

    You're not a nameless, faceless "host." If people wanted that, they can get it all day (and night) long on broadcast radio. So we're going to look at the issues your listeners are facing in a very real, human, and emotional way...

    Mentioned:

    • How Podcasting Is Helping Me Embrace My Stutter (James Hayden)
    • My Stuttering Life (Pedro Pena)
    • The Perfect Podcaster Isn't Perfect

    To make sure you don't miss any of these special 30-Day Solo Podcast Challenge episodes, go to bigpodcast.com/subscribe and subscribe now.

         
    15 min
  • Day 28 - How Podcasts Go Big
    "Even if nobody listened to my podcast, I'd still do it."

    That's what a lot of podcasters say. And I'm not one to call people liars, but let's get real -- it's a lot more fun to make a podcast if people actually listen to it.

    Promoting your podcast online is great, but if you want to go really big with your podcast, you can reach a lot more people offline. In this episode, I talk about a way to get traditional press for yourself and your podcast.

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    7 min
  • Day 27 - Podcast Social Media Strategy
    Urban Dictionary defines "time suck" as "Something that's engrossing and addictive, but that keeps you from doing things that are actually important, like earning a living, or eating meals, or caring for your children."

    The same definition could be used for social media.

    But social media also has its advantages. It's a great research tool and a great way to find new listeners for your podcast.

    This episode talks about how to use social media to create a better podcast and expand your podcast audience.

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    5 min
  • Day 26 - How To Tell If Your Podcast Is Any Good
    You've probably heard the saying, "People vote with their wallets." And that's true, but they also vote with their time.

    Time is more valuable than money. You can make more money, but you can't make more time.

    Will somebody take the time to listen to your podcast? Hopefully.

    Want to improve the chance of this happening? You need to get feedback. And this episode talks about how to do it...

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    5 min
  • Day 25 - Podcast Episode Zero (The 4-Part Formula)
    "Episode Zero" is basically the foundation for your podcast -- a trailer to let potential listeners know what your podcast is about and why they should listen.

    Whether you've already launched your podcast or not, creating an Episode Zero is a great way to help you clarify your message create something that will connect with the people you want to reach.

    In this episode, I share my four-part formula for creating an Episode Zero.

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    6 min
  • Day 24 - Creating Podcast Cover Art That Attracts Listeners
    If you want your podcast to stand out in directories such as Apple Podcasts or Google Play, you need to have great artwork.

    In this episode, I talk about how to create artwork that attracts listeners to your podcast and gets them check out what you're doing. I also talk about the (very common) mistake that can actually repel potential podcast listeners and share the story of a major podcaster who learned this the hard way.

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    9 min
  • Day 23 - How To Create A Compelling Podcast Description
    In a perfect world, at least a perfect world for podcasters, potential listeners would actually listen to your podcast before making a decision as to whether it's any good or not.

    But that doesn't happen.

    When searching for a new podcast to listen to, potential listeners are looking at the title of your podcast, the names of podcasts episodes, and your podcast cover art.

    And the description of your podcast...

    This episode is about how to write a compelling description for your podcast that makes potential listeners want to download an episode and see that they're missing!

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    5 min
  • Day 22 - The Perfect Podcast Intro
    Podcasts aren't radio shows. People listen to podcasts from the beginning. And people who listen to podcasts have hundreds (and even thousands) of options other than your podcast.

    Because of these things, it's important to have a great podcast intro that will let listeners know they're in the right place and keep them listening.

    In this episode, I talk about a 3-part "teaser" intro that does both of these things and more...

    Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!
    10 min