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002 | A Niche & Adopt A "Fortnite" Strategy
In this episode I discuss the importance of picking a niche so that you can stand out from the crowd. How the game fortnite became so popular because of its "give first" approach and if you approached your business in a similar way you would increase you organic reach.
*ABOUT ME*
My name is Ash Borland,
I am a Personal Branding specialist and I coach and consult entrepreneurs who want establish credibility online, grow their network & increase sales by teaching them how to build and sustain their own personal brand.
WHAT IS A PERSONAL BRAND?
A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world. The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services. You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.
The 3 main benefits of building a personal brand include.
1) Establish credibility and become a thought leader in you niche.
2) Your network will begin to grow and with it new opportunities.
3) Your sales leads will increase without actively "chasing" them.
You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.
For information on my coaching packages email [email protected]
JOIN the Personal Branding 101 Group.
The community is a safe place for people to ask questions, discuss and share tips, tricks and techniques that they use to build their brands online.
https://www.facebook.com/groups/425920208110252/
SOCIAL PLATFORMS
Instagram: https://www.instagram.com/ashborland/
Facebook: https://www.facebook.com/ashborland/
LinkedIn: https://www.linkedin.com/in/ashborland/
YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA
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By Ash Borland
5
66 ratings
In this episode I discuss the importance of picking a niche so that you can stand out from the crowd. How the game fortnite became so popular because of its "give first" approach and if you approached your business in a similar way you would increase you organic reach.
*ABOUT ME*
My name is Ash Borland,
I am a Personal Branding specialist and I coach and consult entrepreneurs who want establish credibility online, grow their network & increase sales by teaching them how to build and sustain their own personal brand.
WHAT IS A PERSONAL BRAND?
A personal brand is how you promote yourself. It is the unique combination of skills, experience, and personality that you want to show the world. The way others perceive you and your business is so important, If you have a good personal brand, people are willing to pay you more for your products, goods or services. You can use your personal brand to differentiate yourself from your competitors. When done effectively, you can create something within your business that corporate brands and large organisations struggle to do.
The 3 main benefits of building a personal brand include.
1) Establish credibility and become a thought leader in you niche.
2) Your network will begin to grow and with it new opportunities.
3) Your sales leads will increase without actively "chasing" them.
You can either choose to ignore your personal brand, however it will develop organically. When you allow this to happen you do not have control of the brand direction OR you can take control of your personal brand and write your own narrative.
For information on my coaching packages email [email protected]
JOIN the Personal Branding 101 Group.
The community is a safe place for people to ask questions, discuss and share tips, tricks and techniques that they use to build their brands online.
https://www.facebook.com/groups/425920208110252/
SOCIAL PLATFORMS
Instagram: https://www.instagram.com/ashborland/
Facebook: https://www.facebook.com/ashborland/
LinkedIn: https://www.linkedin.com/in/ashborland/
YouTube: https://www.youtube.com/channel/UCBap1dTiJpNxJSWdv11VKzA
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