In this episode of the Empowered Stylist Podcast, host Angie Mamone discusses the pitfalls of discount-driven marketing and presents five strategies for transitioning to value-driven marketing. She emphasizes that while discounts may attract quick bookings, they fail to build long-term loyalty, profitability, or demand. Angie details how stylists can lead with transformation over transactions, prioritize education over sales, develop a signature client experience, showcase expertise rather than availability, and use social proof and storytelling to build desire. She aims to help stylists attract aligned clients who value their expertise without needing to reduce prices.