In this episode of the Empowered Stylist Podcast, host Angie Mamone discusses the pitfalls of discount-driven marketing and presents five strategies for transitioning to value-driven marketing. She emphasizes that while discounts may attract quick bookings, they fail to build long-term loyalty, profitability, or demand. Angie details how stylists can lead with transformation over transactions, prioritize education over sales, develop a signature client experience, showcase expertise rather than availability, and use social proof and storytelling to build desire. She aims to help stylists attract aligned clients who value their expertise without needing to reduce prices.

5 Common Mistakes That Undermine Your Expertise and How to Fix Them

In this week's episode of the Empowered Stylist Podcast, host Angie Mamone delves into five subtle mistakes that can make clients question your expertise, despite your excellent work. Angie outlines how leading with value over price, exuding confidence in your process, conducting meaningful consultations, showcasing your personality through content, and maintaining firm pricing can significantly enhance client trust and loyalty. Tune in for actionable tips to build a sustainable and profitable beauty business by attracting clients who value and respect your expertise.

00:00 Introduction to Client Trust
00:17 Welcome to the Empowered Stylist Podcast
00:58 Common Mistakes That Undermine Your Expertise
01:14 Mistake 1: Leading with Price Instead of Value
02:27 Mistake 2: Lacking Confidence in Your Process
03:18 Mistake 3: Transactional Consultations
04:17 Mistake 4: Generic Captions with Amazing Photos
05:24 Mistake 5: Constant Discounting
06:06 Conclusion and Final Thoughts

In this heartfelt episode, we address the emotional and physical strain that hairstylists often face, particularly those working with extension clients. Instead of focusing on traditional growth strategies, this episode offers a reflective and motivational pep talk. It covers the signs of burnout and misalignment, emphasizing the importance of understanding whether you're simply overworked or if your business model is no longer serving you. Practical advice includes recognizing red flags, realigning business practices with personal values, and taking small steps towards regaining peace and satisfaction in your career. Additional resources are also mentioned for listeners seeking more structured guidance.

00:00 Introduction and Episode Overview
00:55 The Emotional Weight of Being a Hairstylist
01:57 Recognizing Burnout: Red Flags and Signs
02:50 Burnout vs. Misalignment: Understanding the Difference
05:10 Rebuilding and Realigning Your Business
06:19 Personal Reflections and Taking Action
08:44 Resources and Support for Hairstylists
10:32 Conclusion and Final Thoughts

FREE Burnout Assistant: www.justahairdresser.com/burnout

Learn more about The Empowered Stylist by clicking here

Learn more about The Empowered Stylist by clicking here

Creating Your Vision Board for Success: The 2025 Vision Boarding Workshop for Stylists

In this comprehensive workshop, host Angie Mimone guides members through the process of creating a vision board for 2025. The session begins with a reminder to download the associated workbook from www.justahairdresser.com/vision. Participants are encouraged to introduce themselves, share their Instagram handles, and download the materials. Angie discusses her favorite digital tools, like GoodNotes, and the significance of organizing and decluttering one's environment. She emphasizes the importance of reflecting on the past year, setting clear goals, and the power of visualization, supported by motivational stories, including one from Jim Carrey about writing a check to himself. The workshop also dives into the 'Wheel of Life,' discussing eight areas to focus on for a balanced life: personal growth, health, relationships, career, finance, hobbies, contribution, and environment. Attendees learn about SMART goals, the importance of daily gratitude, and various ways to create physical and digital vision boards. The session concludes with practical tips for making vision boards impactful and a Q&A session.

00:00 Welcome and Introduction

00:16 Vision Boarding Workshop Kickoff

00:31 Engaging with the Audience

01:40 GoodNotes: A Game Changer

03:50 Technical Difficulties and Video Motivation

04:47 The Power of Vision Boards

07:07 Creating Your Vision Board

13:24 Reflecting on the Past Year

19:29 Gratitude Exercise

23:17 The Wheel of Life

34:55 Setting Up for Success: Daily Routines and Client Preparation

35:46 Enhancing Guest Experience: Small Changes, Big Impact

36:28 Personal Growth: Classes, Books, and Coaches

36:51 Unexpected Lessons: The Blow Dryer Incident

38:09 Finding Inspiration: Emulating Success

39:10 Balancing Life: Fun and Recreation

40:30 Creating Memories: Holiday Reflections

42:35 Rediscovering Hobbies: Low-Energy Activities

49:11 Financial Planning: Setting Goals and Saving Strategies

54:12 Physical Environment: Decluttering and Feng Shui

59:13 Contribution: Giving Back in Meaningful Ways

01:03:29 Vision Boarding: Affirmations and Goals

01:09:54 Creating a Vision Board: Personal Techniques and Tips

01:11:01 Understanding Aphantasia and Its Impact

01:11:44 Crafting a Vision Board with Canva

01:14:12 The Power of Visualization and Affirmations

01:17:41 Digital Vision Boards: Tools and Tips

01:21:40 Setting and Achieving Financial Goals

01:22:49 Manifestation and Visualization: Insights from Jim Carrey and Oprah

01:28:51 Final Thoughts and Upcoming Workshops

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Empowered Stylist Podcast - What is an Extension Specialist and How Do I Become One?

In this episode of the Empowered Stylist Podcast, host Angie Mimone delves into what it means to be an extension specialist, the steps to become one, and how it can significantly benefit your business. Angie shares her personal insights and experiences in the hair extensions industry, offering practical advice on positioning yourself, leveraging social media, and understanding the importance of specialization. Listeners will also learn about scaling their extension business and the critical role of effective communication and marketing.

00:00 Introduction

00:47 Personal Insights and Observations

02:23 Defining a Specialist

07:25 The Importance of Positioning and Presentation

11:00 Practical Steps to Specialize and Scale

18:30 Educating and Networking

19:26 Final Thoughts

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Empowered Stylist Podcast - 0024 - I F*cked Up My Client's Hair

In this episode of the Empowered Stylist Podcast, Angie Mimone shares a recent experience where she messed up a client's hair, discusses how she resolved it, and explains why such experiences can be valuable learning opportunities. Angie emphasizes the importance of communication and kindness in client relationships, especially when things don't go as planned.

00:00 Introduction

00:31 Welcoming and Setting the Scene

00:59 The Client's Background and the Initial Consultation

03:26 The Day of the Class

03:59 Identifying the Issue

05:29 Initial Fix Attempt and Realizations

07:16 Following Up with the Client

10:16 Resolving the Issue

11:35 Closing Thoughts

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The High Cost of Emotional Discounting in Your Salon Business

In this episode of the Empowered Stylist Podcast, host Angie Mamone delves into the concept of emotional discounting and its impact on the beauty industry. Angie begins by defining emotional discounting and sharing personal experiences where emotions influence business decisions. She discusses the long-term financial repercussions of this practice and offers strategies for separating emotions from business decisions. Angie also addresses a listener's dilemma involving a client who consistently underpays for services, emphasizing the importance of setting clear pricing and boundaries. She concludes with exercises for identifying discounting patterns and encourages stylists to reclaim lost revenue for personal and professional growth.

00:00 Introduction to Emotional Discounting

01:31 Understanding Emotional Discounting

03:55 Long-term Effects on Your Business

04:47 Real-life Example and Coaching

06:04 Setting Boundaries and Pricing Strategies

11:23 Managing Client Expectations

23:41 Conclusion and Final Thoughts

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Overcoming Fear of Judgment as an Extension Artist

In this episode of the Empowered Stylist Podcast, host Angie Mimone delves into the challenges of overcoming fear of judgment in the hair extension industry. Addressing issues like imposter syndrome and limiting beliefs, she provides practical steps to help stylists confidently share their work despite potential criticism. Angie discusses the five types of imposter syndrome, the impact of limiting beliefs, and offers actionable advice such as seeking constructive feedback, building a support network, and maintaining a balanced life. This episode aims to empower stylists to grow their business by overcoming self-doubt and embracing their unique talents.

00:00 Introduction to Overcoming Fear of Judgment

00:39 Personal Experience with Fear of Judgment

01:34 Understanding Imposter Syndrome

04:13 Exploring Limiting Beliefs

08:01 Practical Steps to Overcome Fear of Judgment

11:39 Conclusion and Final Thoughts

Learn more about The Empowered Stylist by clicking here