We talk to the Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations. 
Show notes at http://wholewhale.com/podcast

We talk to the Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations. Show notes at http://wholewhale.com/podcast

We talk to the Chief Product Officer of Global Giving about A/B testing with Optimizely and discuss how to think about testing your site. Then discuss how the Obama digital team used A/B testing to drive an extra $60 Million in donations.&nbsp;
Show notes at http://wholewhale.com/podcast

004: A/B Testing with Global Giving and Obama

Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade.
Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

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Nonprofit News, Tech & Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade. Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

Nonprofit News, Tech &amp; Marketing Stories from Whole Whale, a Nationally Recognized Nonprofit Marketing Agency for over a decade.
Founded in 2010, Whole Whale is a B-Corp that runs analytics, digital advertising, Google Ad Grants, and SEO for nonprofits.

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004: A/B Testing with Global Giving and Obama

004: A/B Testing with Global Giving and Obama

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