Nonprofit News Feed Podcast

Navigating Nonprofit Growth Amidst Political Shifts: Insights from Whole Whale

In this episode of the Nonprofit News Feed, George Weiner, Chief Whaler at Whole Whale, and Nick Azulay, Senior Strategy Manager, dive into the evolving landscape of the nonprofit sector. They discuss how historical trends might mirror the potential growth and challenges nonprofits face in light of political shifts and economic changes.

Key Topics and Insights:

Historical Context and Future Predictions:

George Weiner draws parallels between the nonprofit boom of the 1980s and the anticipated growth in the 2020s, driven by government restructuring, workforce transformation through AI, and a significant wealth transfer. The conversation highlights the importance of nonprofits adapting to potential reductions in government social services and leveraging increased funding opportunities.

Legislative Concerns:

A critical discussion centers around the controversial bill HR 9495, which could allow the Department of Treasury to unilaterally revoke nonprofit status by labeling organizations as terrorist-supporting. This has sparked widespread opposition from major nonprofit coalitions due to concerns over executive overreach and lack of due process.

Volunteerism Rebound:

Encouraging news from AmeriCorps reveals a significant rebound in formal volunteering rates post-pandemic, with 75.7 million Americans participating in 2023, contributing nearly 5 billion hours of service.

Philanthropic Movements:

Mackenzie Scott’s recent donation of Amazon shares signals another major round of charitable giving, emphasizing the importance of nonprofits telling compelling stories to attract such transformative funding.

Community Impact and Seasonal Giving:

The episode closes with a heartwarming story from Valley Santa in Pennsylvania, which is gearing up to provide Christmas gifts to thousands of children in need, showcasing the spirit of giving during the holiday season.

Call to Action:

Nonprofits are encouraged to prepare for upcoming changes by strengthening their storytelling, engaging with digital tools, and actively participating in advocacy efforts against potentially harmful legislation.

Reflection: This episode underscores the resilience and adaptability required of nonprofits in navigating political and economic landscapes. It highlights the potential for growth and the critical role of strategic planning and community engagement in sustaining impact.

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Nonprofit Sector Faces Legislative and Financial Challenges Amid Innovative Solutions

In this episode of Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into pressing issues and inspiring initiatives in the nonprofit sector. They begin with the failed U.S. House bill H.R. 9495, which sought to give the Treasury Department unilateral power to revoke nonprofits’ 501(c)3 status if deemed to support terrorism. Although the bill was defeated, the discussion highlights concerns over due process and the potential for abuse, emphasizing the need for vigilance in protecting nonprofit rights.

Next, the duo explores a Los Angeles Times story about nonprofits facing financial strains due to the city’s mansion tax. Two organizations, the Motion Picture and Television Fund and Los Angeles Jewish Health, incurred significant taxes despite their missions aligning with affordable housing goals. This situation underscores the complexities of nonprofit tax laws and the need for legislative reform to prevent financial burdens that hinder mission-driven work.

Shifting focus to solutions, the hosts discuss Bloomberg’s report on Acumen’s ambitious $1.5 billion investment in agricultural technology startups across developing nations. This initiative aims to enhance climate resilience and improve yields for small-scale farmers, marking a significant shift from traditional aid models to sustainable, systems-based approaches.

Finally, a feel-good story from CBS News highlights “Adventures in Training with a Purpose,” a nonprofit offering wellness services to veterans and first responders. Founded by former Pittsburgh Steelers player John Kalb, this organization provides comprehensive support to improve mental and physical health, celebrating its impact with a fundraising event featuring Steelers legends.

Critical Insights:

The defeat of H.R. 9495 demonstrates the power of civil society in protecting nonprofit rights, but ongoing vigilance is necessary. Legislative gaps, like those seen in the LA mansion tax, can impose unintended financial burdens on nonprofits, highlighting the need for reform. Acumen’s investment exemplifies a strategic shift towards sustainable development in agriculture, addressing significant funding gaps in climate resilience.

Call to Action: Nonprofit professionals and advocates are encouraged to stay informed about legislative developments and support initiatives that drive systemic change. Engaging in policy discussions and advocating for reform can help protect and empower the sector.

Closing Thought: As challenges persist, the nonprofit sector’s resilience and innovation continue to shine. By fostering collaboration and leveraging strategic investments, the sector can navigate obstacles and create lasting impact.

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Leveraging Holidays for Nonprofit Fundraising: Insights and Strategies

In this week’s episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into innovative fundraising strategies for nonprofits, focusing on leveraging holidays to boost donations. As the holiday season approaches, they highlight the potential of using cultural events like Halloween and upcoming festivities such as Thanksgiving and Giving Tuesday to engage donors and drive fundraising efforts. They cite examples like Trick or Treat for UNICEF and initiatives by organizations such as Operation Shoebox and Ronald McDonald House, which have successfully intertwined fundraising with holiday traditions.

Key Insights:

Holiday Fundraising Success: Historical campaigns like Trick or Treat for UNICEF have raised over $100 million by tapping into holiday traditions, demonstrating the effectiveness of aligning nonprofit activities with cultural events. Strategic Planning: Nonprofits are encouraged to plan ahead using resources like Whole Whale’s Causewriter AI to brainstorm and develop campaigns that integrate seamlessly with various holidays, making it easier to ride existing cultural waves rather than creating new ones.

Navigating Rising Costs Amid Revenue Declines

The episode also addresses the financial challenges nonprofits face due to rising benefit costs. George shares insights from an analysis of 33,000 organizations, revealing a 12.7% annual increase in employee benefit expenses, posing significant financial strain as revenue streams decline. This discussion highlights the urgent need for strategic financial planning and potential policy interventions to alleviate cost pressures on nonprofits.

Blood Donation System: A Nonprofit Model

An interview with Kurt Bailey, CEO of Bloodworks Northwest, offers a deep dive into the nonprofit-led blood supply system in the U.S. Bailey explains how the decentralized model, reliant on voluntary donations, provides essential flexibility and redundancy. The conversation underscores the critical role of nonprofits in maintaining a stable blood supply and the unique challenges they face in targeting younger donors.

Feel-Good Initiatives and Creative Fundraising Ideas

The podcast wraps up with feel-good stories like a Halloween costume 5K event supporting justice nonprofits and creative ideas for engaging communities in fundraising activities. They emphasize the importance of tapping into existing cultural moments, such as marathons and community events, to enhance nonprofit visibility and support.

Reflective Thought: As nonprofits navigate financial challenges and look for innovative fundraising strategies, leveraging cultural events and holidays presents a powerful opportunity to connect with donors and communities. By aligning their missions with existing traditions, nonprofits can amplify their impact and ensure sustainability in uncertain times.

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Exploring ‘Extractive Empathy’ and the Dynamics of Nonprofit Fundraising

In this episode of the Nonprofit News Feed, hosts George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist at Whole Whale, dive into the intricacies of nonprofit news with a focus on the concept of “extractive empathy.” The episode begins with a discussion on the palpable anticipation in the social impact space surrounding upcoming elections, which could influence strategic planning and decision-making.

A key highlight of the episode is the introduction of “extractive empathy,” a term coined by Whole Whale to describe the use of emotionally charged personal narratives to drive donations on crowdfunding platforms. This approach, while effective in generating immediate financial support, often overlooks long-term community needs and sustainable solutions. The conversation references a study showing that individuals with higher incomes raise more funds due to expansive social networks, emphasizing the imbalance in crowdfunding dynamics.

The hosts critique this approach by pointing out how platforms like GoFundMe prioritize individual stories over systemic change, which can exacerbate inequities. They suggest strategies to mitigate these issues, such as implementing an “overflow” system where excess funds beyond a set goal are directed to designated charities.

In the latter part of the episode, George and Nick discuss a new report on U.S. charitable giving trends, highlighting an increase in donations from both individuals and institutions. However, they note that a small percentage of donors account for a significant portion of total donations, underscoring the growing influence of high-net-worth individuals in philanthropy.

The episode wraps up with a feel-good story about an Austin-based nonprofit providing free English lessons to Afghan refugee women, showcasing grassroots efforts to support displaced communities. Despite the heavy topics, the hosts inject humor and encourage listeners to engage with these critical discussions.

Key Takeaways:

“Extractive empathy” highlights the challenges of relying on emotional narratives for fundraising, which can divert attention from systemic solutions. The increasing role of wealthy donors in philanthropy necessitates tailored strategies to engage high-net-worth individuals effectively. Grassroots initiatives, like language classes for refugees, play a vital role in community support and integration.

Reflective Thought: As the nonprofit sector navigates these complex dynamics, it’s crucial to balance immediate fundraising needs with long-term, equitable solutions that address root causes rather than symptoms.

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In this week’s episode of the Nonprofit Newsfeed by Whole Whale, hosts George Weiner, Chief Whaler, and Nick Azulay, Senior Digital Strategy Manager, delve into significant developments affecting the nonprofit sector. They kick off with an enticing offer from Whole Whale University, providing a substantial discount on their end-of-year course bundle, aimed at empowering nonprofit professionals with essential digital insights and strategies.

WordPress vs. WP Engine: A Tech Showdown

The episode’s main story unpacks the escalating tension between WordPress and WP Engine, a hosting service provider. The conflict, rooted in trademark disputes and accusations of unfair profit-making, has led to public legal threats and internal turmoil within WordPress. With WordPress powering over 43% of global websites, including many in the nonprofit sector, this drama has significant implications. George and Nick discuss how these tensions might affect nonprofits, especially those using WP Engine, and emphasize the importance of understanding the tech landscape that supports nonprofit operations.

Veblen Giving: A New Perspective on Philanthropy

George introduces the concept of “Veblen Giving,” a term he coined to describe donations made primarily for social prestige. This type of giving is becoming more prevalent as fewer individuals account for the majority of charitable donations. The hosts discuss the implications of this trend, highlighting the need for nonprofits to tailor their communication strategies to engage high-net-worth donors effectively. George’s innovative approach to redefining philanthropy in the context of AI and SEO strategies is also explored, illustrating how nonprofits can adapt to the evolving digital landscape.

Addressing Homelessness: Contrasting Approaches

The episode also covers contrasting strategies to tackle homelessness in San Francisco. The city’s aggressive homeless encampment sweeps, part of a broader revitalization plan, have faced criticism for lacking long-term solutions. In contrast, the nonprofit GLIDE advocates for a more compassionate approach, focusing on relationship-building and sustainable transitions to permanent housing. This segment highlights the critical role of nonprofits in addressing complex social issues through innovative and empathetic strategies.

Feel-Good Story: Broadway’s Philanthropic Impact

Closing on a positive note, the hosts celebrate the philanthropic efforts of Broadway, particularly the musical “Hell’s Kitchen,” which has donated over $1 million to Alicia Keys’ Keep a Child Alive organization. This gesture continues Broadway’s long-standing tradition of charitable giving, as exemplified by the Broadway Cares/Equity Fights AIDS initiative, which has raised over $300 million since 1988.

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Nonprofit Ad Spend Trends and Disaster Relief Efforts: Key Insights from This Week’s Nonprofit News

In this week’s episode of the Nonprofit News Feed, George Weiner, Chief Whaler of Whole Whale, and Nick Azulay, Digital Strategist, delve into Whole Whale’s newly released 2024 nonprofit advertising study. This original research, in partnership with Cause IQ, analyzes advertising trends among 7,000 nonprofit organizations, comparing data from 2022-2023 with pre-pandemic data from 2018-2019. Key findings indicate a 12% increase in nonprofit ad investments, with an additional $21.3 million spent on advertising, and a 13% rise in average ad spend per organization from $26,000 to $29,000. Despite this increase, nonprofits have managed to reduce fundraising expenses by 5%, indicating a shift towards advertising as a larger portion of the fundraising budget.

George and Nick emphasize the importance of strategic ad spending, especially for smaller nonprofits with tighter budgets. They encourage nonprofits to explore boosting social media posts and applying for the Google Ad Grant to enhance their reach. The full report and database are available for free on Whole Whale’s website, offering valuable insights and benchmarks across various nonprofit sectors.

The episode also highlights the critical role of local nonprofits in disaster relief, particularly in the aftermath of Hurricane Helene, which severely impacted the Florida Panhandle, Georgia, and North Carolina. Organizations like Beloved Asheville have pivoted their operations to focus on disaster recovery, demonstrating the agility and responsiveness of nonprofits in times of crisis. With Hurricane Milton approaching, George stresses the need for proactive fundraising and messaging to maximize support.

Additionally, the podcast discusses a survey revealing that nonprofit workers continue to feel exhausted and overwhelmed, citing staffing shortages and budget constraints as ongoing challenges. George notes that these issues have been persistent in the sector and cautions against relying solely on AI as a solution.

Another significant topic is the “Silver Tsunami,” referring to the aging U.S. population and the increasing demand for services catering to older adults. George urges nonprofits to incorporate strategies for supporting the 65+ demographic into their long-term plans, highlighting opportunities in healthcare, digital literacy, and community engagement.

Finally, the episode concludes with a heartwarming story about a nonprofit providing service dogs to veterans at no cost, showcasing the profound impact of such initiatives on individuals’ lives.

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Nonprofit News Roundup: Internet Archive’s Legal Battle, AmeriCorps Grants, and Addressing Child Malnutrition

Hosted by George Weiner and Nick Azulay of Whole Whale

Key Topics Covered:

Internet Archive’s Legal Challenges:

Discussion: The critical role of the Internet Archive in preserving web history and its recent legal challenges concerning copyright infringement. Key Insight: The U.S. Court of Appeals ruled against the Internet Archive in a case involving book digitization, raising concerns about the future of digital preservation.

AmeriCorps Grant Competition:

Announcement: AmeriCorps has opened applications for the 2025 State and National Grants Competition. Eligibility: Open to nonprofits, colleges, local governments, and other organizations. Focus Areas: Civic bridge building, climate resiliency, and youth mental health. Deadline: January 23, 2025, at 5 PM

Child Malnutrition and Mortality:

Source: Our World in Data. Statistic: Nearly half of all child deaths worldwide are linked to malnutrition. Progress: Child deaths due to malnutrition have decreased from 6.6 million in the 1990s to 2.4 million today. Insight: Malnutrition exacerbates other health vulnerabilities, making it a critical area for intervention.

Feel-Good Story:

Nonprofit Highlight: Face the Fight. Mission: Provides skincare routines and mental health support for cancer patients. Impact: Helps patients feel better about their appearance, potentially improving health outcomes and boosting confidence. Reflective Thought:

The Internet Archive’s legal struggles highlight the delicate balance between copyright protection and the preservation of digital history. As nonprofits, understanding these dynamics is crucial for safeguarding our collective digital heritage.

Call to Action: AmeriCorps Applicants: If your organization aligns with the focus areas, consider applying for the grant competition. Support: Visit https://911day.org/ to participate in a day of service and remembrance. Closing Reflection:

Every nonprofit, regardless of size or scope, contributes to a larger narrative of service and impact. Whether it’s preserving digital history, supporting community service, or addressing global health issues, each effort underscores the power of collective action.

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Nonprofit News Feed: Highlights from Whole Well

Main Topics:

Candid’s 2024 Nonprofit Compensation Report California’s Homelessness Crisis AI Adoption in Nonprofit News Organizations Minnesota’s Backpack Giveaway and Child Tax Credit The 15 out of 10 Foundation for Dogs with Special Needs

1. Candid’s 2024 Nonprofit Compensation Report: Candid has released its 2024 Nonprofit Compensation Report, marking the 24th edition. Based on IRS data from 130,000 organizations, the report reveals key findings:

Median CEO compensation increased in 2022. A persistent gender pay gap exists, especially in larger organizations. Science and technology research institutes offer the highest median executive pay. The Northeast leads in median executive compensation. Women are well-represented as CEOs in smaller nonprofits but underrepresented in larger ones, with less than 30% of CEO positions at large nonprofits held by women.

Critical Insight: The data underscores ongoing gender equity issues in nonprofit executive compensation, emphasizing the need for continued efforts to bridge the pay gap.

2. California’s Homelessness Crisis: California is grappling with a pressing homelessness crisis, with cities and state government employing various strategies. Permanent supportive housing developments are emerging as potential solutions but face challenges such as high costs, long construction times, and NIMBY (Not In My Backyard) opposition.

Governor Gavin Newsom’s approach includes clearing encampments and temporary housing options. Tensions exist between immediate measures to clear streets and long-term housing solutions.

Critical Insight: Homelessness requires a multi-stakeholder approach with both immediate and long-term solutions. Political cycles often prioritize short-term visibility over sustainable impact.

3. AI Adoption in Nonprofit News Organizations: A recent survey indicates that about a third of nonprofit news organizations currently use AI, with expectations for growth to over half within a year. AI applications include:

Personalized fundraising efforts Content translation Data analysis for investigations Enhancing audience engagement Streamlining administrative tasks

Critical Insight: Journalists are incorporating AI responsibly, maintaining rigorous standards while leveraging technology to increase efficiency and reach.

4. Minnesota’s Backpack Giveaway and Child Tax Credit: A nonprofit in Brooklyn Park, Minnesota, distributed over 3,000 backpacks to help parents with school supplies. Minnesota also offers tax relief programs, including the K-12 education subtraction and credit, which complement the state’s child tax credit, providing significant financial relief to families.

Critical Insight: State policies supporting nonprofit efforts can significantly ease financial burdens for families, showcasing a model for combining nonprofit initiatives with effective public policy.

5. The 15 out of 10 Foundation for Dogs with Special Needs: Matt Nelson transformed his viral social media presence into the 15 out of 10 Foundation, raising over $3 million to cover medical costs for hundreds of dogs with special needs and placing them in foster care or adoptive homes.

Critical Insight: This initiative highlights the potential for social media-driven fundraising to support broader causes, ensuring equitable distribution of resources beyond single cases.

Closing Thought: These stories collectively underscore the importance of data-driven insights, compassionate policy implementation, and innovative technology adoption in addressing complex issues within the nonprofit sector. As nonprofit professionals, staying informed and leveraging these insights can drive impactful change.

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Episode Overview:

In this episode, George and Nick dive into critical nonprofit news, including Elon Musk’s legal battle with a nonprofit advertising group, the financial struggles of tech nonprofits post-pandemic, and a wave of funding cuts impacting local nonprofits. They also share updates on the digital divide and a unique initiative in Kansas to claim unclaimed property for nonprofits.

Key Topics and Insights: 1. Elon Musk’s Legal Battle with GARM Story: The Global Alliance for Responsible Media (GARM), a nonprofit advertising initiative, has ceased operations due to a lawsuit from Elon Musk’s social media platform, X. Impact: GARM’s shutdown underscores the immense legal pressures nonprofits can face, especially when challenged by well-funded entities like X. Quote: “It’s a tough time to be in journalism, especially for nonprofits trying to report on things… you can weaponize the legal system to file a lawsuit against things that you feel are damaging.” Reflection: This case highlights the vulnerability of nonprofits to legal intimidation and the need for financial resilience to withstand such challenges. 2. Tech Nonprofits Closing Post-Pandemic Story: Several tech-focused nonprofits, including Venture for America and Women Who Code, have shut down due to drastic revenue drops following a pandemic-induced surge. Insight: The fluctuation in funding and the inability to scale back effectively post-surge led to these closures. Quote: “There’s nothing sadder than actually going out of business because of that moment of success.” Reflection: The story serves as a cautionary tale about the risks of rapid, unsustainable growth and the importance of financial planning. 3. United Way Funding Cuts in Rochester Story: The United Way of Greater Rochester and Finger Lakes has drastically reduced funding, approving only $6 million out of $35 million in grant applications. Impact: Essential services like Foodlink, a local food bank, are severely affected, highlighting the ongoing challenges nonprofits face in securing steady funding. Quote: “The trickle-down effect is definitely being seen.” Reflection: This scenario underscores the broader economic pressures on nonprofits and the crucial role of consistent donor support. 4. Kansas Initiative for Unclaimed Property Story: Kansas State Treasurer Steven Johnson announced a week-long initiative to help nonprofits claim over $640 million in unclaimed property. Opportunity: Nonprofits have the chance to recover forgotten bank accounts, uncashed checks, and insurance proceeds. Quote: “Don’t leave money on the table… check your own stuff.” Reflection: This initiative is a reminder for nonprofits to explore all potential funding sources, including unclaimed property. 5. Bridging the Digital Divide in Atlanta Story: CompuDopt is working to provide technology access to families in need, addressing the digital divide exacerbated by the pandemic. Impact: Ensuring access to laptops and Wi-Fi is crucial for educational and economic opportunities. Quote: “Technology access is becoming more and more a differentiator.” Reflection: Efforts to bridge the digital divide are essential for equity and inclusion in the modern world.

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Main Topics:

The rise of AI and LLMs in search engines Implications for nonprofit brand visibility and content strategy Governance issues in nonprofits National Make A Will Month and planned giving Nonprofit consultant cost and compensation survey

Special Guests:

George Weiner, Chief Whaler at Whole Whale Nick Azulay, Digital Strategist at Whole Whale

Critical Insights:

AI and LLMs in Search Engines: The podcast kicks off with a discussion about the growing importance of AI and large language models (LLMs) like SearchGPT. George and Nick highlight that nonprofits need to start thinking about LLM optimization (LLMO) in addition to traditional SEO. SearchGPT, unlike ChatGPT, dynamically pulls current information from the internet, making it a game-changer for how nonprofits need to manage their brand visibility and content strategy.

Brand and Content Strategy: George emphasizes the shift from static to dynamic information gathering. He stresses the importance of nonprofits ensuring that AI has accurate, up-to-date information about their brand. This involves rethinking how their websites function—moving from being static libraries to dynamic librarians that interact effectively with AI-driven search tools.

Governance Issues: The episode also covers a cautionary tale from San Francisco Safe, where former executive Kyra Worthy was charged with multiple felonies related to embezzlement and wage theft. This serves as a stark reminder of the importance of robust governance and oversight within nonprofit organizations.

National Make A Will Month: Highlighting the importance of planned giving, the hosts discuss the success of Free Will, which raised $370 million in bequest commitments. They encourage nonprofits to leverage National Make A Will Month to engage with donors about legacy giving.

Consultant Cost and Compensation Survey: Nonprofitist is gathering data for a comprehensive survey on nonprofit consultant costs and compensation. Participation is open to all nonprofit consultants, and results will help provide transparency and benchmarks for the sector.

Quotes:

George Weiner: “It doesn’t matter if you believe in gravity. Gravity believes in you. The same goes for AI.” Nick Azulay: “How is your organization perceived by the LLMs? This is a critical question nonprofits need to start asking.”

Calls to Action:

Nonprofits should audit their current digital presence to ensure it aligns with the emerging LLM-driven search landscape. Board members must take their governance roles seriously to prevent financial mismanagement. Nonprofits should actively promote planned giving during National Make A Will Month. Nonprofit consultants are encouraged to participate in the Nonprofitist cost and compensation survey.

Closing Thought: The digital landscape is rapidly evolving with AI and LLMs at the forefront. Nonprofits must adapt to these changes to maintain their visibility and effectiveness. Proper governance and strategic planning, especially in areas like planned giving, are crucial for long-term success.

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