April 23, 2023

004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

Listen Later

17 minutes

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠Distillery Nation⁠ and founder of the ⁠Mastrogiannis Distillery and Winery⁠.

They discussed how drinks brands should focus on winning in their backyard and build relationships with distributors, importers, and retailers instead of looking for shortcuts and hacks. They spoke about the importance of building Cost-of-Goods COGS from the glass to avoid becoming too expensive in the market. They discussed the hidden costs of direct-to-consumer (DTC) sales, such as margins and marketing costs, and the danger of scaling too quickly while not being cash strong to satisfy large orders.

I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.

About the Host: ⁠⁠Ilias Mastrogiannis⁠

About the Interviewee: ⁠⁠Chris Maffeo⁠⁠

All rights reserved: ⁠Distillery Nation

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com

...more

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MAFFEO DRINKS: Built Bottom-up

By Chris Maffeo

5

44 ratings

April 23, 2023

004 | Cracking the Drinks Value Chain: debunking the myth of bypassing the links of the chain | Part 2/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

Listen Later

17 minutes

This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS

In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠Distillery Nation⁠ and founder of the ⁠Mastrogiannis Distillery and Winery⁠.

They discussed how drinks brands should focus on winning in their backyard and build relationships with distributors, importers, and retailers instead of looking for shortcuts and hacks. They spoke about the importance of building Cost-of-Goods COGS from the glass to avoid becoming too expensive in the market. They discussed the hidden costs of direct-to-consumer (DTC) sales, such as margins and marketing costs, and the danger of scaling too quickly while not being cash strong to satisfy large orders.

I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.

About the Host: ⁠⁠Ilias Mastrogiannis⁠

About the Interviewee: ⁠⁠Chris Maffeo⁠⁠

All rights reserved: ⁠Distillery Nation

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com

...more

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