Joanna and Zach are joined by VinePair managing editor and Cocktail College host Tim McKirdy to discuss VinePair’s new podcast miniseries, "Mezcal’s Untold Past, Soaring Present, and Fragile Future." What has the rapid growth and globalized demand done to the landscape of Oaxaca, and how has it changed mezcal itself? Tim reveals a bit about the process of making the podcast and shares his thoughts on what the series hopes to reveal. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Hot Charlotte

Joanna is drinking: Broth

Tim is drinking: Croissant-infused Kir Royale

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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With Adam on vacation, Joanna and Zach discuss whether drinks these days simply need to be eye-catching to catch on. Do specialized glassware, alluring colors, and clever graphic design matter more now than they used to? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is reading: 10 Years After His Passing, Sasha Petraske Still Lives On

Joanna is reading: When Did ‘Willy Wonka’ Become the Booze World’s Favorite Cliché?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach respond to a listener query about the fact that the best-selling RTDs do not include well-known spirits brands, and why the RTDs that do have largely struggled to find an audience. Is it a price issue? Do the marketing teams with those brands not know what do to with an RTD? Or is it just that there aren't enough use cases to make the drinks work. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Hot Yonder Summer from Yonder Cider

Joanna is drinking: Château Minuty Rose et Or

Adam is drinking: Shaken Gin Martinis

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach discuss a recent piece by Kate Bernot about the changing landscape of alcohol investment: where once there was a lot of money floating around just looking for upstart brands, those investors are a bit thin on the ground now. Yet that doesn't mean that all the opportunities are gone, just that the money still in the alcohol space is a bit more experienced and potentially a bit savvier. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: The Mount Rushmore of American Craft Cocktail Bars, According to 7 Noteworthy Bartenders

Adam is reading: Color-Coded Branding Sells Seltzer and Scotch — So Why Not Wine?

Zach is reading: Why Is There So Much Champagne at the Bottom of the Baltic Sea?

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach discuss recent survey data that shows that, contrary to much industry consternation, Gen Z is drinking at a rate roughly equivalent to previous generations. Given that this validates what this podcast has been saying for years, some mild self-congratulating ensues, as does a conversation about how brands and categories need to ensure that they are marketing to Gen Z (and Millennials) in ways that speak to them, instead of the same old, same old. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Adam is drinking: Grasshopper at Gage and Tollner

Joanna is drinking: Manhattan

Zach is drinking: Cygnet Distillery "22" Gin

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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With the Fourth of July upon us, Adam, Joanna, and Zach reflect on the fact that beer no longer is the de facto drink of that holiday and the entire summer, now having to share the stage with hard seltzers, vodka lemonades, hard teas, and a host of other canned and packaged goods that feel just as much at home for outdoor summer drinking occasions as beer does. Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: Wimbledon’s Signature Drink Deserves Its ‘Honey Deuce Moment’

Zach is reading: We Asked 8 Sommeliers: What Supermarket Wine Do You Secretly Love?

Adam is reading: The Mount Rushmore of Oregon Pinot Noir, According to 8 Wine Experts

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach discuss a recent piece from Fast Company about advertisers and consumers becoming disillusioned with influencers and advertising through them. Does this extend to the drinks industry? Where will advertisers potentially turn instead? Is social media attention less valuable than previously thought? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Zach is drinking: Motel Rumba at Rumba

Joanna is drinking: Espresso Martini Shot at Virginia's

Adam is drinking: Purple Drank at Romeos

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach discuss orange wine phenomenon Gulp Hablo, a brand that has taken New York and other markets by storm over the last few years. What exactly is it about this orange wine from Spain that makes it so popular - the packaging, the size, the flavor profile, the varieties, or something else? Can other producers and brands learn some valuable lessons here? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is watching: VinePair's Best New Bartender

Zach is reading: The 10 Most Important Scotch Whiskies of the Last 25 Years

Adam is reading: The Unstoppable Rise of Gulp Hablo, Everyone’s Favorite Liter of Orange Wine

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach respond to a listener question pondering whether participating in wine festivals is actually a good investment for wineries, particularly if they can't sell wine or even market directly to attendees. Is there any way to make that kind of setting work for your brand? Do the people you're pouring for even really care about your story or the quality of the wine? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Adam is drinking: Special Daiquiri No. 2 at Sunken Harbor Club

Joanna is drinking: Mott's Clamato Canned Caesar

Zach is drinking: Savory Martini at the Metropolitan Grill

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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Adam, Joanna, and Zach react to the news that the New York Times is taking a different approach to its food section: having a critic specifically devoted to covering restaurants outside New York, plus producing more video content. Can they take the success they've had in New York City and make it work on a national level? How prized will these reviews be in other cities? Can they really take on other well-known publications, plus the influencer set? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and be well.

Joanna is reading: The Acid Test: What’s the Best Version of Lime Juice for Cocktails?

Zach is reading: What’s the Point of a New Billionaire Owner if Anchor Still Hasn’t Reopened?

Adam is reading: Where to Eat and Drink in Guadalajara Right Now

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair

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