MAFFEO DRINKS: Built Bottom-up

005 | Building demand: how to educate about the occasion and the category vs. only the brand | Part 3/3 of the Interview with Ilias Mastrogiannis from the Distillery Nation Podcast (Seattle, WA, USA)

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This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS


In this episode, Chris Maffeo spoke to Ilias Mastrogiannis, host of ⁠⁠Distillery Nation⁠⁠ and founder of the ⁠⁠Mastrogiannis Distillery and Winery⁠⁠.
They spoke about the importance for brands to build demand and trust by educating consumers about the category and drinking occasion rather than just talking about their brand. They also suggest that brands offer something unique to stand out without overcomplicating things by creating a product just for geeks. In the end, Ilias asked Chris questions to help listeners understand better who he is and what he does.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: ⁠⁠⁠Ilias Mastrogiannis⁠⁠
About the Interviewee: ⁠⁠⁠Chris Maffeo⁠⁠

This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

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MAFFEO DRINKS: Built Bottom-upBy Chris Maffeo
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