As a coach or a speaker, if you're trying to serve everybody, you will usually end up not speaking to anyone. This is why today we are talking about your ideal client avatar and why it's an absolute must have for building your business, and for making sure that you are connecting with the people who really want to hear your message. So how do you work out your ideal client avatar?

What You Will Learn In This Episode:

• Going back to your personal brand story to discover who you want to serve
• Specific questions you need to answer about your ideal client
• Is there only one ideal client avatar?
• Discovering your ideal client’s big problem that you can address
• Integrating your ideal client avatar into all of the content that you put out
• How feedback that you get can help you evolve your ideal client avatar over time

Although it can be challenging, what you need to do is just get started and get as close as you can to what might be your ideal client avatar. It will take some time to warm people up to you, but if you’re really clear on who you want to speak to, you're doing the groundwork so when the time comes in their life, they will be ready to work with you.