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006 | Hunting Bars: how to start selling a new Drinks Brand in a city | Part 1/2 of the Interview with Mike McGrail from the Drinks Noise Podcast (Edinburgh, UK)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay.
They spoke about the importance of On-trade as a channel to build brands. They focused on how you create demand for your new brand, how to select the right bars to sell to and what are the first steps to sell the first bottle. They closed by talking about building a relationship with all the links of the bar from the bar back up the owner in a bottom-up way as they all play a role in the decision-making process.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Mike McGrail
About the Interviewee: Chris Maffeo
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In this episode, Chris Maffeo spoke to Mike McGrail, host of Drinks Noise Podcast and Digital Marketing Controller at Whyte & Mackay.
They spoke about the importance of On-trade as a channel to build brands. They focused on how you create demand for your new brand, how to select the right bars to sell to and what are the first steps to sell the first bottle. They closed by talking about building a relationship with all the links of the bar from the bar back up the owner in a bottom-up way as they all play a role in the decision-making process.
I hope you enjoy the conversation. Share it with friends, click follow and rate it if you liked it.
About the Host: Mike McGrail
About the Interviewee: Chris Maffeo
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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