ILTA Voices

#0067: (CCT) Positives and Pitfalls of Using AI in Proposal Generation


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Pitches and proposals have long been essential tools for securing new business for firms.      
 
Traditional methods of creating these documents can be time-consuming, and many marketing departments lack the dedicated bandwidth to handle them efficiently. However, the advent of AI offers a solution to these challenges by streamlining the process. The use of AI transforms how firms respond to RFPs and pitches, promising significant time savings. But is this efficiency worth the potential challenges it introduces?     
 
In this podcast interview, the speakers delved into the benefits and drawbacks of leveraging AI in pitch and proposal creation.   

Moderator:
@Tara Patterson - Marketing Technology Manager, Orrick, Herrington & Sutcliffe LLP

Speakers: 
@Jeff Lagana - Director of Enterprise Operations & Security, Buchanan Ingersoll & Rooney PC
@Ray Meiring - CEO, Qorus Docs

Recorded on 01-27-2025.
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