Anna Lundberg had spent her whole life being the good girl. Top of the class as valedictorian, Oxford graduate, and the shiny P&G title to show for it. She’d ticked every box, perfected the image, and then she did something very off-brand: she quit.

What she didn’t expect was how long the good girl mindset would follow her. Even now, a decade into solopreneurship and 370 episodes into her podcast Reimagining Success, Anna still feels the pull of the old scripts. Say yes, never chase, be likeable, and fill up your diary to feel important.

We talk about what success looks like once the gold stars disappear and you’re left to figure it out on your own. Anna’s advice? Bring your A game, set the boundary, go the extra mile – but whatever you do, don’t go two.

Links to learn more about Anna Lundberg:

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