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This week I sat down with Xavier Vidal, somewhat of a retail genius, which is probably why he is involved now in something that makes so many people happy - ice cream.

We haven’t spoken about franchises in the show yet,  and I think it’s important to discuss because it’s a bit different than building a new business from the ground up.

After several impressive corporate retail positions, Xavier was looking for a change. While on a trip overseas looking for a coffee, he found himself in a store called Amorino. Soon after his coffee he was enjoying their world famous ice cream. Not long after that, he met with the founders, put plans in place for a store in Dublin, and it’s been a hit ever since.

Having worked in an industry so focused on people, for such a long time, Xavier’s insights can be applied to any business, and his franchise story will surely inspire anyone who’s interested in taking that path to their own business.

Find out more about Amorino here: https://www.amorino.com/en/

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Thanks for listening!