Facebook groups are the best way to build your authority in an online space. Even if you are not a fan of Facebook, what groups offer in terms of building authority, community, and leadership, is far greater than is currently available in LinkedIn groups. Here’s how Facebook groups can work for your business.

What You Will Learn In This Episode:

• How to approach Facebook groups as a free business funnel
• Starting with your ideal client avatar in mind
• Optimizing the group name and description to be easily searchable
• How to use group admission questions to get new members on your mailing list
• Welcoming new members and inspiring engagement
• The importance of your personal participation in the group
• Setting up well balanced group rules
• Should you allow your competitors in your group?

Facebook groups are hugely valuable for speakers, coaches and entrepreneurs to get more eyes on your work. People like to be seen, heard and remembered, and a Facebook group is a powerful space where you can facilitate that for your community, and establish yourself as a leader in your niche.