MAFFEO DRINKS: Built Bottom-up

013 | The 80/20 rule in export: how to focus on winning on a couple of markets first | Part 2/2 of the Interview with Philip Duff, Founder of Old Duff Genever and Liquid Solutions (NYC, NY, USA)


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This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS


This episode is the second part of the selection of Chris Maffeo's chat with Philip Duff.

They started speaking about how to avoid spreading yourself too thin by entering numerous markets you cannot control effectively; having one person handle to trade at the street level while avoiding bureaucratic processes that may hinder your progress is better.

They closed the episode by discussing how brands should avoid relying too much on past success when looking toward future growth opportunities. What works today might not work tomorrow due to changing market dynamics or consumer preferences.


If you enjoyed the episode, please rate it and share it with your friends and colleagues. Listen to the Philip Duff Show (podcast) to find out more.

About the Host: ⁠⁠⁠Chris Maffeo⁠⁠

About the Guest: ⁠⁠⁠⁠Philip Duff


This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

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MAFFEO DRINKS: Built Bottom-upBy Chris Maffeo

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