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Share 015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
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015 | Cities & Distributors: how to choose the right city and RTM to start from | Part 1/2 with Filiberto Amati from Amati & Associates (Warsaw, Poland)
In this episode, Chris Maffeo talks with Filiberto Amati.
He is a Growth Advisor. He has extensive Spirits experience having spent many years in Campari in the Netherlands, Mexico, the Caribbean and in Di Saronno in Central and Eastern Europe. He has been in both marketing and commercial roles.
They speak about how to choose the right city to start from in a market, as they are not all the same. They dive into how to win there before moving to the next city and how to ensure you get the right distribution set-up based on your brand lifestage.
If you enjoyed the episode, please rate it and share it with your
friends and colleagues.
About the Host: Chris Maffeo
About the Guest: Filiberto Amati
View all episodes
By Chris Maffeo
5
44 ratings
In this episode, Chris Maffeo talks with Filiberto Amati.
He is a Growth Advisor. He has extensive Spirits experience having spent many years in Campari in the Netherlands, Mexico, the Caribbean and in Di Saronno in Central and Eastern Europe. He has been in both marketing and commercial roles.
They speak about how to choose the right city to start from in a market, as they are not all the same. They dive into how to win there before moving to the next city and how to ensure you get the right distribution set-up based on your brand lifestage.
If you enjoyed the episode, please rate it and share it with your
friends and colleagues.
About the Host: Chris Maffeo
About the Guest: Filiberto Amati
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