Do you ever wonder why time and time again you set a goal, but you cannot seem to reach it? Or maybe you fall in the category of "I know what to do, but I can't get myself to do it"?

It's super-tempting to just want to do SOMETHING -- to not let your circumstances get worse or to keep feeling like a failure when it comes to your goals.

And that’s why most women end up impulsively committing to a new diet,  attempting Whole30 or Keto, or go​ing​ back to Weight Watchers for the umpteenth time….

There's no judgement. I totally get it. I used to do the very same thing all the time!

But here's what I can tell you with 1000% certainty:

It’s an unwinnable game.

Because the truth is:

All things work. They ALL work...until they don't anymore.

Things go great for 30 days or a few weeks, but what happens after that?

That dreaded ‘Bounce Back Effect’ every single time.

Sure you lose some weight, gain some confidence, and feel good for a while. But then you simply gain it back (or have to GIVE it back) -- usually with interest!

It exhausts you. It sucks the life out of you.

And the worst part? It doesn’t even work!

Not in the long term at least...

Because as soon as you go “off” whatever ‘wagon’ you’ve committed to (and you ALWAYS eventually go off it, because who can live like that forever?)...

Tendencies are that we go WAAAAY off.

And that’s why it FEELS like your goals keep failing you.

But your GOALS are not the problem in this equation. It's how you're THINKING about your goals that's keeping you stuck on this roller coaster. 

So are you ready to stop that cycle in its tracks?

Laura Lea Bryant is back on the Stressless Eating Podcast to help me shed some light on this frustrating topic.