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02: How do you charge for nothing?
In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for free…
It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson.
Bonus - If you want to see what the magic trick actually looked like back in 2009, check out our first public demo here! https://www.youtube.com/watch?v=Z5whfaLH1-E
Script here https://bit.ly/2Q24TN5
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By Spotify
4.7
1313 ratings
In this episode we tackle how Spotify went from being a popular free desktop app - but that nobody paid for - to being a mobile app that people actually paid for - even though users already had all their pirated music on their phones for free…
It includes interviews with: Kenneth Parks, Mattias Arrelid, Petra Hansson.
Bonus - If you want to see what the magic trick actually looked like back in 2009, check out our first public demo here! https://www.youtube.com/watch?v=Z5whfaLH1-E
Script here https://bit.ly/2Q24TN5
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