This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.  

1: What is Attribution... and why does this really matter 

2: What is 1day Click, and why is this the highest quality data set you can have 

3: What is View-through attribution, and what is the scandal behind using it 

4: Why 7day Click / 1day View gives you the high volume of actionable data 

5: Why Attribution is BS, and the facts of the implementation of this knowledge 

6: What Attribution Model will give you the best Incremental Lift for your business