In this episode, we are talking about the psychology of persuasion and the laws of influence that you need to know about. These are: liking, reciprocity, authority, social proof, consistency, contrast & comparison, and scarcity. Let’s hear about each of them.

What You Will Learn In This Episode:

• Sharing a bit of yourself and connecting with people to build the like factor
• Why freebies work so well when you want to receive testimonials and referrals
• How to showcase your credibility and qualifications in order to establish authority
• Testimonials as a way to obtain social proof
• Why you need to show up consistently for your audience and clients
• Why Black Friday deals work so well compared to other deals
• How scarcity elements and adding bonuses help your audience to take action

So these are laws of influence that you want to make sure you implement in all of your social media content, website content, and all of your sales copy and landing pages. Mastering the factors of influence will drive the behaviour of your potential clients in a much quicker and more effective way.

Links and Resources: 

- Influence: The Psychology of Persuasion, a book by Robert Cialdini, https://www.amazon.co.uk/Influence-Psychology-Robert-Cialdini-PhD/dp/006124189X/