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023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.
Main Topics Discussed:
Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts
One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors
One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales
About the Host: Chris Maffeo
About the Guest: Paul Hletko
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.
Main Topics Discussed:
Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts
One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors
One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales
About the Host: Chris Maffeo
About the Guest: Paul Hletko
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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