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Share 023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
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023 | Bootstrapping & Investors | How the founder's role evolves with scale | Part 2/2 with Paul Hletko of FEW Spirits and Goza Tequila (Chicago, IL, USA)
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.
Main Topics Discussed:
Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts
One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors
One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales
About the Host: Chris Maffeo
About the Guest: Paul Hletko
View all episodes
By Chris Maffeo
5
44 ratings
In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.
Main Topics Discussed:
Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts
One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors
One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales
About the Host: Chris Maffeo
About the Guest: Paul Hletko
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