Maffeo Drinks

024 | Knowing Your Brand and Sticking To It: The importance of identifying your target occasion Bottom Up, not chasing trends | with Alex Ouziel Founder of 9diDANTE Vermouth & CEO of FIOL Prosecco


Listen Later

In Episode 024, I had the privilege of interviewing Alex Ouziel, Founder of 9diDANTE Vermouth and CEO of FIOL Prosecco. He's a veteran of our industry, with many years in the game. He has previously spent ten years in Bacardi, from VP and Managing Director of Eastern Europe to President of Asia, Middle East, and Africa. He possesses a truly international perspective on drinks. I hope you enjoy our conversation.


Main Topics Discussed:

From 0 to 1 Bottle

  • Dark Marketing
  • Importance of Differentiation
  • Selling to Bars when Small

  • From 1 Bottle to 1 Case

    • Why be on the Cocktail Menu?
    • Necessity of Hunting & Farming Systems
    • Adapting to what Bars need.

    • From 1 Case to 1 Pallet

      • Building Distribution Networks
      • Advantages of Brand Ambassadors
      • Working with Distributors

      • About the Host: Chris Maffeo

        About the Guest: Alex Ouziel

        ...more
        View all episodesView all episodes
        Download on the App Store

        Maffeo DrinksBy Chris Maffeo

        • 5
        • 5
        • 5
        • 5
        • 5

        5

        4 ratings


        More shows like Maffeo Drinks

        View all
        Bourbon Pursuit by Bourbon Pursuit

        Bourbon Pursuit

        894 Listeners

        Liquid Assets: A Beverage Industry Podcast by Rabobank

        Liquid Assets: A Beverage Industry Podcast

        128 Listeners

        Park Street Insider Podcast by Park Street Companies

        Park Street Insider Podcast

        17 Listeners

        The Rest Is Politics by Goalhanger

        The Rest Is Politics

        3,289 Listeners

        Hot Money: Agent of Chaos by Pushkin Industries & Financial Times

        Hot Money: Agent of Chaos

        449 Listeners

        The News Agents by Global

        The News Agents

        983 Listeners

        The Rest Is Politics: Leading by Goalhanger

        The Rest Is Politics: Leading

        989 Listeners

        The News Agents - USA by Global

        The News Agents - USA

        398 Listeners

        The Rest Is Politics: US by Goalhanger

        The Rest Is Politics: US

        2,300 Listeners