MAFFEO DRINKS: Built Bottom-up

025 | Starting from the Taste Profile: when liquids transcend categories and solve a customer's need. | Part 1/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)


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This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS


This is the first part of the chat with Maurice Doyle. He's the CEO of Compass Box Whisky. He's a coach and brings three decades of industry experience, having held senior leadership roles at Bacardi, William Grant and Sons and Suntory. I hope you will enjoy our chat.

Main Topics Discussed:
From 0 to 1 Bottle
- Conceiving of your brand
- Differentiating yourself
- Why people drink
From 1 Bottle to 1 Case
- Building Demand Efficiently
- The importance of repeat consumers
- The value of On-Trade
From 1 Case to 1 Pallet
- Expanding your drinks range
- The power of consistency
- Always think of the second sale
About the Host: Chris Maffeo
About the Guest: Maurice Doyle



This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]

A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com 

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MAFFEO DRINKS: Built Bottom-upBy Chris Maffeo

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