At some point, you’re going to hopefully spend time and money building your organization’s brand (if you’re not already). However, in the beginning, more people will likely know you than those that know the name of your company. So your personal brand will probably carry more weight in your community or network than your business. How do you leverage that reality to support the growth of your business? In this episode, we’ll be joined by Kevin B. Jennings, a personal brand strategist and the CEO of Junction 32, a marketing services firm for small businesses. Specifically, we’ll talk about what a personal brand is, why it matters, and how it can help you gain more clients and better lead your team. Welcome to episode 25 of One Next Step.

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