In this weeks episode of the personal branding 101 podcast I discuss the age old question.... 

WHAT IS AN INFLUNCER? 

An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. They may have a following in a distinct niche and the size of the following depends on the size of the topic of the niche.

This however is just an overview. 

In this episode I cover 

1) What Are Social Media Influencers?

2) Influencer tiers 

3) Types of Influencers

Achieving influencer status within your niche is really going to help boost your personal brand and authority