Maffeo Drinks

026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)


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This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.


Main Topics Discussed:
0 to 1 Bottle

-Figuring out pricing

-Back bar analysis

-Targeting the right bars


1 Bottle to 1 Case

-Cocktail opportunities in bars

-Strengthening customer-brand relationships (Love & Money)

-Creating volume focused KPIs


1 Case to 1 Pallet

-Beyond the back bar

-Ironing out the value chain

-Incentivizing your value chain


About the Host: Chris Maffeo

About the Guest: Maurice Doyle

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Maffeo DrinksBy Chris Maffeo

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