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026 | Balancing Love & Money: how to build value for all the links of the value chain | Part 2/2 with Maurice Doyle, CEO of Compass Box Whisky (London, UK)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.
Main Topics Discussed:
0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars
1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs
1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
This is the second part of the chat with Maurice Doyle, CEO of Compass Box Whisky. He is a business coach and brings 3 decades of industry experience, having held senior leadership roles at Bacardi, William Grant & Sons and Suntory. I hope you will enjoy our chat.
Main Topics Discussed:
0 to 1 Bottle
-Figuring out pricing
-Back bar analysis
-Targeting the right bars
1 Bottle to 1 Case
-Cocktail opportunities in bars
-Strengthening customer-brand relationships (Love & Money)
-Creating volume focused KPIs
1 Case to 1 Pallet
-Beyond the back bar
-Ironing out the value chain
-Incentivizing your value chain
About the Host: Chris Maffeo
About the Guest: Maurice Doyle
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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