Sign up to save your podcasts
Or
Share 028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
View all episodes
By Chris Maffeo
5
44 ratings
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
More shows like Maffeo Drinks
View all
Bourbon Pursuit
894 Listeners
Liquid Assets: A Beverage Industry Podcast
128 Listeners
Park Street Insider Podcast
17 Listeners
The Rest Is Politics
3,289 Listeners
Hot Money: Agent of Chaos
449 Listeners
The News Agents
983 Listeners
The Rest Is Politics: Leading
989 Listeners
The News Agents - USA
398 Listeners
The Rest Is Politics: US
2,300 Listeners