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Share 028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
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028 | Bottle Shops before Bars: starting at the liquid and work back towards the brand | with Duncan McRae, Co-Founder of Woven (Adelaide, Australia)
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
View all episodes
By Chris Maffeo
5
44 ratings
This Episode is hosted by Chris Maffeo and brought to you by MAFFEO DRINKS
In Episode 028, I had the pleasure of chatting with Duncan McRae, Co-founder of Woven Whisky and a Drinks industry veteran, having previously worked with William Grant's & Sons and Diageo. A living example of Building Brands Bottom Up. I hope you enjoy our chat.
Main Topics Discussed:
(00:00) Building Demand
(03:08) Brand Awareness
(08:58) Managing Relationships
(10:44) KPI's & Incentives
(13:46) "Blue Tick Moments": Becoming Known in the Ecosystem
(15:40) Bottle Shops vs. On-Trade Growth
(26:46) It starts with the liquid
(32:00) Adapting Your Sales Pitch
(37:52) Better Brand Training
(44:35) Taste Profile before categories
(52:00) Special Pours & Drawbacks
About the Host: Chris Maffeo
About the Guest: Duncan McRae
About the product: Woven
This episode is brought to you by MAFFEO DRINKS, an Advisory helping drinks leaders execute bottom-up growth while managing stakeholder expectations. You can get in touch at [email protected]
A Deep-Dive Analysis of This Episode is Available at maffeodrinks.com
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