Last week, GN Hearing announced the acquisition of New York based Lively – a leading online direct-to-consumer hearing care retailer for approximately $95 million dollars.  

GN Hearing CEO, Gitte Aabo, returns to This Week in Hearing to discuss the motivation behind the acquisition with Dr. Bob Traynor. The pair discuss how the move strengthens GN's position to better meet the needs of consumers with hearing loss by combining the online offering from Lively along with the company's network of independent professionals that can provide service in-person.  

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