What happens when a global hearing aid manufacturer and a fashion house join forces to challenge stigma?In this episode, host Andrew Bellavia speaks with Marie Schleimann Nordlund, Director of Communication and Community at GN Hearing, and Kristian Rye, CEO of Han Kjøbenhavn, about their recent collaboration showcased at Copenhagen Fashion Week. Together, the two companies brought hearing health to the runway, featuring models with hearing loss and integrating hearing devices into the show’s visual and auditory design. The project supports GN’s “New Norm” initiative, which promotes inclusive and authentic representation of hearing aid users in media.The conversation explores how the collaboration came about, why representation matters—especially for invisible disabilities—and how both brands hope to influence cultural perceptions of hearing loss going forward. It’s a thoughtful look at how fashion and hearing care can intersect to drive meaningful change.

• For more information on 'The New Norm' initiative, visit: https://www.gn.com/the-new-norm

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For many with hearing loss, traditional meditation practices fall short—one woman is working to change that. Janaki Zaremba is a lifelong meditator who also lives with hearing loss, she’s developing a more inclusive and sensory-friendly approach to mindfulness that goes beyond traditional audio-based guidance.In this conversation with Shari Eberts, Janaki shares how meditation helped her navigate the emotional landscape of hearing loss, and why it’s essential to design mindfulness practices that meet people where they are. From visual cues to multi-sensory experiences and future plans for a dedicated app, her mission is to make inner calm more accessible to the hearing loss community.Resources:Guided Meditation for People with Hearing Loss (Q&A):https://livingwithhearingloss.com/2025/06/24/guided-meditation-for-people-with-hearing-loss/Janaki on IG: https://www.instagram.com/janakimayazaremba/YouTube:  @janakimayazaremba  Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

Dr. Tena McNamara’s audiology journey has spanned clinical practice, academic leadership, advocacy, and national service. With more than four decades of experience and dual certification in audiology and speech-language pathology, Dr. McNamara has worked across educational systems, early intervention, and higher education. She currently serves as a pediatric audiologist at Midwest Children’s Therapy and is the immediate past president of the American Speech-Language-Hearing Association (ASHA).A strong believer in mentorship and lifelong learning, Dr. McNamara has shaped the profession both locally and nationally. She has helped launch multiple audiology clinics, co-chaired major conventions, led state and national organizations, and advocated on Capitol Hill for legislation that expands audiologists’ role in patient care. In this conversation, she reflects on her wide-ranging career, from rural schools to academic departments, and shares lessons learned about leadership, service, and the future of audiology.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

Hearing care professionals often face challenges when trying to evaluate and compare performance claims across hearing aid brands. Andrew Bellavia speaks with Michael Preuss, Audiology Manager at Sonova, about Phonak’s approach to validating its claims through objective, lab-based methods designed to better reflect real-world listening environments.Preuss explains how Phonak uses a 12-speaker array and ambisonic sound recordings to simulate complex acoustic settings like cafés and dinner parties—scenarios where traditional test setups fall short. He also outlines the development of Sphere mode, powered by a deep neural network (DNN), and how it differs from directional microphone technology. The conversation underscores a broader call for industry-wide standardization to support more informed clinical decision-making.

• Paper: What is behind the numbers? Understanding how quality, robust evidence is achieved through realistic technical assessments. https://www.phonak.com/content/dam/phonak/en/evidence-library/white-paper/technical-paper/PH_Insight_StudySpotlight_210x297_EN_028-2716-02_V1.00.pdf
• Background on how manikins are used in hearing aid performance assessments: https://www.linkedin.com/posts/abellavia_hearingaids-hearingloss-audiology-activity-7224045390709321728-ZwGi
• Exploring Phonak Audeo Sphere Infinio launch https://hearinghealthmatters.org/thisweek/2024/phonak-infinio-hearing-aids-review/

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What does it take to build sustainable hearing care infrastructure in underserved regions of the world? In this inspiring interview, Andrew Bellavia is joined by Richard Brown, Chairman and President of the Starkey Hearing Foundation, and Alfred Mwamba, Executive Director of the Starkey Hearing Institute in Zambia, to explore the foundation’s evolution from mission-based outreach to a scalable, community-empowered model of hearing healthcare.Brown and Mwamba detail how the Starkey Hearing Institute is training local healthcare workers to become hearing care providers, especially in regions where audiologists are scarce or non-existent. They share the foundation’s efforts to ensure long-term care, improve professional recognition, and work in partnership with local governments and universities to expand services across Africa and beyond. Their conversation highlights the importance of dignity, respect, and community-rooted solutions in tackling global hearing loss.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

How well do hearing aids handle noisy, real-world environments? Dr. Bob Traynor sits down with Drs. Sheena Oliver and Eric Branda of WS Audiology to discuss a recent independent study conducted by Hörzentrum Oldenburg. The research compared speech understanding performance between Signia's Integrated Xperience (IX) hearing aids and another leading device featuring an AI co-processor.The conversation explores the implications of split processing and RealTime Conversation Enhancement in helping users follow group conversations—particularly in challenging acoustic environments. They also highlight the study's relevance to patient populations such as U.S. veterans, noting the recent availability of BCT IX devices through VA, DoD, and IHS channels.

• Press release: https://hearinghealthmatters.org/hearing-technologies/2025/signia-bct-ix-va-dod/

• Full research study can be viewed here: https://www.audiologyonline.com/articles/improving-speech-understanding-in-noisy-29273

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What if a digital tool could help bridge the gap between hearing loss and informed action?In this session from the 2025 Future of Hearing Healthcare Conference, Dr. Mel Ferguson of Curtin University introduces the Hear Choice project—a co-designed, evidence-based decision aid developed to empower adults with hearing loss. Backed by Australia’s National Health and Medical Research Council, Hear Choice is designed to address long-standing barriers in the hearing care pathway, from lack of knowledge and stigma to limited care options.Dr. Ferguson outlines how the tool was developed through stakeholder engagement, usability testing, and ongoing clinical evaluation. Early feedback from users and clinicians suggests that Hear Choice not only improves understanding but may also prompt meaningful behavior change. Watch now to learn how this scalable, brand-agnostic resource could support better-informed decisions and earlier intervention in hearing healthcare.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

Tinnitus is one of audiology’s greatest challenges—and opportunities. In this episode, Dr. Ben Thompson of Treble Health joins host Bob Traynor to share how he built a successful telehealth practice focused exclusively on tinnitus care. Ben outlines his journey from in-person visits in San Francisco to scaling a nationwide virtual clinic that now serves thousands of patients, and then to his next step: launching physical locations to support those who prefer face-to-face care.Throughout the conversation, Ben and Bob discuss best practices for growing the tinnitus side of an audiology practice—including effective counseling strategies, patient communication, and the importance of offering more than just hearing aids. They also touch on provider training, building treatment packages, and using telehealth tools and remote fittings to deliver high-quality care.Whether you're a clinician looking to strengthen your tinnitus offerings or simply curious about innovative care models, this episode is filled with practical insights, encouragement, and a look at where tinnitus care is heading next.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

Advances in implantable technology are opening new possibilities for people living with hearing loss. In the third installment of our cochlear implant series, we welcome back Brent Lucas, CEO of Envoy Medical, to explore the latest advancements in hearing technology and patient care. He shares the latest updates on the company’s progress toward fully implantable hearing devices and discusses their mission to make solutions less visible, more functional, and ultimately more accessible.Lucas discusses the challenges and breakthroughs involved in bringing a fully implantable cochlear device to life—from clinical trials to FDA milestones. He also explores the broader impact of such technology on patient identity, lifestyle, and stigma reduction. For professionals and patients alike, this discussion offers timely insight into how technology and care models are converging to deliver a new era in hearing health.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/

Hearing care is evolving rapidly—are we ready for what’s next? In this conversation from the 2025 Future of Hearing Healthcare Conference, Andy Bellavia and Dave Kemp explore the trends reshaping hearing healthcare. From the growing influence of AI and consumer tech to the mainstreaming of OTC hearing aids, they discuss how new technologies are expanding access and improving outcomes for people with hearing loss.Dave shares insights on the convergence of consumer and clinical devices, the rise of neuromodulation therapies for tinnitus, and how automation and assistive roles are enabling hearing professionals to serve more patients effectively. They also examine global dynamics, like how countries without established care systems may leapfrog traditional models entirely.Whether you're a clinician, tech developer, or simply curious about where hearing care is headed, this discussion offers a timely and optimistic look at the innovations, business models, and mindset shifts needed to meet growing global demand.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/