Stigma remains one of the most enduring and complex barriers in hearing healthcare—shaping public perceptions of hearing loss, delaying help-seeking behaviors, and limiting the adoption of hearing technology across all age groups. Despite advances in treatment and expanded access through over-the-counter (OTC) devices, many people still hesitate to pursue care due to fears of looking old, feeling different, or being misunderstood.In this insightful panel discussion, consumers, clinicians, and industry leaders come together to explore how stigma shows up in clinical settings, family conversations, and broader societal messaging. Drawing on personal experience and professional expertise, the panel examines the subtle ways that language, product design, and even well-intentioned advice can reinforce stigma—and what can be done to replace those barriers with messages of confidence, connection, and empowerment.From the role of primary care physicians and educators to the impact of emerging technologies like hearable glasses and invisible hearing aids, the panel explores practical ways each stakeholder can contribute to reshaping the narrative. The discussion also highlights the importance of consumer storytelling, inclusive terminology, and consistent messaging across sectors to create a more accepting, proactive, and person-centered hearing care experience.Whether you’re a provider, policymaker, advocate, or someone navigating hearing loss yourself, this session offers meaningful insights into what progress looks like—and how we can all be part of it.Be sure to subscribe to our channel for the latest episodes each week and follow This Week in Hearing on LinkedIn and X (formerly Twitter).- https://twitter.com/WeekinHearing- https://www.linkedin.com/company/this-week-in-hearing- https://hearinghealthmatters.org/thisweek/