Using the Whole Whale - A Nonprofit Podcast

028: Rockefeller Foundation hatches storytelling platform


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We talk with Jereme Bivins, Digital Strategist at The Rockefeller Foundation and RJ Bee, SVP of Hattaway Communications.

The platform they created is called HatchForGood.org

Hatch acts like a concierge, connecting you to a suite of tools and a growing community to help you leverage storytelling to drive social impact and improve the lives of the poor and vulnerable around the world.

Stories with purpose don’t just materialize—they’re strategically planned, they’re creatively crafted, and they’re designed to achieve measurable outcomes.

Our conversation covered some of these questions:

  • What is hatch, why did Rockefeller create this?
  • What metrics are you looking at as you grow it?
  • How can nonprofits leverage it?
  • What is the narrative framework and how did you come up with it?
  • What would you do differently if you were building it again?
  • Resources

    Hatch for good resource: Turning dashboards into action

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    Transcription

    Episode 28

     

    Speaker 1: This is using the whole whale, a podcast that brings you stories of data and technology in the nonprofit world. My name is George Weiner, your host and chief whaler of WholeWhale.com. Thanks for joining us.

     

    Welcome to this week’s podcast for what we are talking about items about things with stuff in them. very clearly sometimes we need help where there is story telling. That’s actually exactly what we are talking about this week with Rockefeller foundation, Jeremy Bevans there, who has led a project as their digital media manager creating HatchforGood, really putting some science and teeth behind  storytelling trainings. And they worked with a great firm called Hattaway. we will be talking with RJB, the SVP, a lot of letters and his work putting together HatchforGood. Welcome to Episode 28 –here we go.

     

    Speaker 1: And I am here with Jeremy Bevans from Rockefeller Foundation and RJ from Hattaway. Guys, Thank you for joining us today. I am super excited. But, just to start, Jeremy, can you introduce yourself and then tell us what’s  going on here.

     

    Speaker 2:  Sure. I am Jeremy Bevans. I am the Digital Media Manager at Rockefeller Foundation. I am here to talk about , HatchforGood, our digital storytelling platform.

     

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