What if your superpower was convincing people that you had a superpower? I’m talking with Frank Klesitz, founder of Vyral Marketing about using effective marketing to get your foot in the door with clients. Being able to successfully market yourself and your business is only the first step of being in business, once you do get that bite, you also have to be able to follow it up with an effective pitch to help the client understand all of their options that you, as the professional, are able to provide them with. Our conversation even has a few examples of his ideas in practice, an added bonus to a great conversation.

 

About Frank:

Frank Klesitz founded Vyral Marketing, an Inc. 5000 awarded advertising agency for entrepreneurs in professional services (mostly real estate), leading 65 employees to help 500+ clients stay in better touch with their database to increase sales with education-based video marketing.

 

Connect with Frank:

https://www.getvyral.com/

 

 

Quotes and Takeaways:

 

“The marketing funnel and the sales funnel are essentially trust, need, help, and hurry, We must have a way to build trust within the market so we got to put out videos we got to have reviews, we got to have all this soft fuzzy stuff that as business owners we hate because they don’t drive sales now, but like you got to actually build trust with people over the long term. A lot of getting there is by doing a podcast like this or putting out videos and working things out.” – Frank

 

“If someone's going to give you money, they'll be online checking you out, seeing your competence and how you present yourself, how you speak, and seeing what you have to say. The way you sell the intangibles through certainty, like the more certain someone has been buying the intangible, the service is usually the higher price of elasticity of what they're willing to pay.” – Frank