If you try to compete on titles, degrees and years of experience, you are already a commodity. In this episode, I share with you ways how to differentiate yourself so you can stand out for the right reasons and without having to be loud. Step 1: Map out your background Step 2: Clarify your decision makers Step 3: Do some research and competitor analysis Step 4: Define your unique value and selling proposition Step 5: Develop your content and communications strategy Download your free step-by-step guide: Building your Personal Brand for busy corporate professionals Connect with Petra Zink on LinkedIn