We’ve all heard it: Fast. Good. Cheap. Pick two. But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn’t just feel outdated… It’s irrelevant. In this episode, I’m sharing the shift that changed everything in my business [and how it could change yours too]: → Why I collapsed a 6-month program into a 1-day sprint → How that made my offer more valuable — not less → And why speed, clarity, and trust are now the real delivery model If you’ve ever felt like your offer is worth more, but it’s stuck in an outdated delivery format, this one’s for you. Key takeaways: Time isn’t the value — the outcome is. Old delivery models create unnecessary friction. The future belongs to fast decision-makers. Speed isn’t the enemy — it is the offer. _______ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing →   More Resources: 🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy     Visit  for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _______ What does it take to lead when every decision is under the spotlight—and the consequences are life or death? I sit down with , Queensland’s first female Police Commissioner and one of Australia’s most tested public leaders. From a tobacco farm upbringing in Far North Queensland to commanding some of the country’s most critical crisis responses - including the G20 summit and Queensland’s catastrophic 2018 bushfires - Katarina's story is anything but conventional. We go beyond the badge to unpack the systems, psychology, and self-trust that underpin high-stakes leadership. Whether you're navigating boardroom politics, organisational transformation, or real-time crisis, this episode will challenge how you think about authority, influence, and trust. What you’ll learn in this episode: How Katarina built operational credibility in a system not designed for her Why trust is earned not just by being right - but by being explainable When breaking protocol becomes a leadership advantage The role of communication under intense scrutiny [and how to keep control of the narrative] What most leaders get wrong about influence - and how to fix it Her real-time decision-making framework when the data is incomplete but the pressure is relentless Memorable Moments: “You can’t influence if people don’t trust you’ve done the work.” “Sometimes, breaking protocol is the most trust-building move you can make.” “Be criticised for being cautious—not for being careless.” “Influence isn’t charisma—it’s strategic credibility.” Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Book your complimentary 20min Authority Brand Strategy Session →   More Resources: 🎓 Join the Trusted Authority [on demand] Program →  📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy     Visit  for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _______ Episode Summary If you’re a business leader, founder, or team lead navigating fast-paced change — this episode is your roadmap to building trust, leading through complexity, and becoming the authority your space needs. In this episode, I sit down with — a seasoned executive who’s led through massive transformation across sectors like finance, e-commerce, and now crypto. We unpack the shift from command-and-control leadership to trust-first influence, why visibility [not just capability] is critical, and what it takes to lead authentically when AI and uncertainty are rewriting the rules. Jason shares how SwiftX is navigating trust in a post-crisis crypto industry, what it means to lead without a corner office, and how to empower your team to build thought leadership without losing your talent. Whether you’re an executive, entrepreneur, or future-focused leader — this is a playbook for becoming the go-to, even in industries in flux. In this episode, you’ll learn: ✅ Why modern leadership starts with visibility and self-awareness ✅ How to lead without falling into the “visibility vs humility” trap ✅ The trust strategy SwiftX is using to scale authority across a 300-person team ✅ How to future-proof your influence in a world powered by AI ✅ What to do when your personal brand is lagging behind your capability   Connect with / Follow on LinkedIn   ________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: Free Downloads + Next Steps: 📊Get your personalised Authority Score with the free Scorecard →    🎥 Watch the free training on the systems you need to scale trust and influence in 2025 →    📝 Book your complimentary 20min Authority Brand Strategy Session →   More Resources: 🎓 Join the Trusted Authority [on demand] Program →  📚 Read the - your step-by-step guide to becoming the go-to expert.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I’m running a free 60-minute masterclass to help you: In just one 60-minute live session [offered across 3 time zones], you’ll learn how to: ✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Assets™ that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere Here’s how to join: 🛒 Step 1: [already have one? Gift a copy — influence is more valuable when it’s shared.] 📝 Step 2: Upload your receipt over at 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can’t make it? You’ll get the replay. 🎁 Bonus: Win a Private Strategy Session with me One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut] _________ EPISODE SUMMARY Everyone’s talking about tools, tech, and the latest growth hacks. But the real reason some people become the go-to in their space — while others stay overlooked — comes down to one thing: A decision. This episode dives into the invisible shift that separates high-trust leaders from high-effort ones — and why most people never make it. Whether you're sitting on strong IP, feeling stalled despite doing everything “right,” or second-guessing your next move… this one’s for you. In this episode, we unpack: Why success often stalls at the edge of confidence — not capability How the Dunning-Kruger effect shows up [especially as you get better] The science of identity-based decisions — and why they stick A story of a senior exec who was invisible internally [and what we did about it] Why my own book hit pause — and what got it back on track What actually builds visibility that earns trust in 2025 RESOURCES & LINKS 📖 Buy Trusted Authority → 🎧 Subscribe to the Podcast → 📩 Join the Newsletter → [] 🧭 Join the Waitlist for the Authority Activiation Sprint → []

🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ____________ What do Siri, startups, and storytelling have in common? According to former product lead at Apple and co-founder of DesignPro - the answer is trust. In this wide-ranging conversation, Mohammed unpacks how the best products aren’t just smart or fast - they’re emotionally resonant. Drawing on experience from Apple, Google, and early-stage ventures, he shares how meaningful user experiences are built not just through speed or code, but through observation, humility, and deep conviction in what the product stands for. We explore: How trust is earned through product behaviour—like graceful degradation Why Pixar’s storytelling principles inspire his product philosophy Why curiosity is a competitive advantage, not a personality trait How leaders can foster psychologically safe teams that surface breakthrough ideas The real role of founders: holding the emotional centre of the product If you're building products, leading teams, or shaping strategy in the age of Gen AI, this episode is a masterclass in designing with intent, earning trust at scale, and leading with creative conviction.   Connect with Mohammed via email:   Connect with Mohammed on LinkedIn:   Check out Design Pro: ______________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Resources and upcoming events: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: What happens when you make curiosity your leadership strategy? In this candid, fast-moving episode, I sit down with Michael Bungay Stanier - better known as MBS, bestselling author of The Coaching Habit - to unpack what it really means to lead without needing a title, a hierarchy, or even a room full of people. From being sued for defamation as a university student [yes, really] to writing the most successful coaching book in the world, MBS shares the messy truth about navigating authority, influence, and impact in a world that’s rapidly shifting under our feet. We talk about: Why influence is no longer granted by title, but earned by behaviour How to simplify complex ideas until they’re napkin-drawable - and scalable What’s at risk when you try, fail, and still don’t give up Why 'momentum beats motivation' and how to fire bullets before cannonballs How to stay curious, especially when you don’t know what comes next If you’ve ever felt like you’re reinventing as fast as you’re delivering—or wondering if your ideas are solid enough to scale - this episode will challenge how you think about leadership, frameworks, and trusting your own voice.   Connect with MBS on LinkedIn: Find out more about his work:   Check out his book: The Coaching Habit:   ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at

Resources and upcoming events mentioned in this episode: 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ________________ Episode Summary: We’re halfway through 2025 - and let’s be honest … it feels like the game has changed, but no one’s officially told you the new rules. If your old strategies are falling flat, your content’s getting crickets, and your authority feels harder to articulate - you’re not alone. The playbooks that once worked? They’re outdated. The rules? Already rewritten. And what used to make leaders stand out? Now barely moves the needle. In this solo episode, executive coach and leadership strategist Petra Zink lifts the lid on the 14 trust-driven authority moves that are working right now for high-performing executives, elite founders, and corporate changemakers. These aren't the tips you see recycled on LinkedIn. They're the real, tested moves shaping executive presence, strategic influence, and trust capital across boardrooms, brands, and ecosystems. Whether you're evolving your leadership positioning, rebuilding visibility after a pivot, or looking to lead with more clarity and less noise—this episode gives you the strategic language and edge to stay ahead. Plus? Petra shares behind-the-scenes lessons from Book #2, keynote experiments, and what her latest cultural audits are revealing about influence in a high-stakes, high-noise world. What you'll learn: Why content fatigue is killing traction - and how to rise above the noise 14 trust-based moves leaders are making behind closed doors [and why they work] How to rebuild visibility without falling into the 'panic pivot' trap The power of frameworks, micro-signals, and proximity for reputation building What’s landing now in executive coaching, internal comms, and leadership training Executive Moves you can use: Plug into trusted ecosystems instead of chasing reach Document your thinking to build real-world influence Use story, space, and style to communicate trust without saying a word Shift from audience-building to relevance-building [the real play in 2025] Build a personal brand architecture that future-proofs your reputation—no matter your title

Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → If you’ve been feeling like the offers, message, or brand you built no longer fully reflect who you’ve become you're not alone. In today’s episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: 🔹 Why high-performing leaders feel their message is losing traction 🔹 How to evolve without alienating your audience 🔹 Why “identity marketing” is replacing traditional branding in 2025 and beyond 🔹 The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention — this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isn’t just a “nice to do” — it’s essential for trust and relevance How to activate your authentic voice — and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. 🔗 Connect with Michele on 🔗 Learn more about the Build Your Influence Ecosystem Summit  → 🔗 Multidimensional Leaders:  🔗Brilliance Archetype Quiz:

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025: ______________ Business Is Not As Usual - And Neither Is Leadership   The rules have changed. Most leaders just haven’t caught up yet. In this video, I break down why the same old leadership playbook isn’t cutting it anymore - and what the best in business are doing differently in 2025 and beyond.   We cover: ✅ Why hiring, marketing, and scaling have completely shifted ✅ How today’s leaders build trust before people ever buy ✅ Why vision, mission, and values are the real culture drivers — not office perks ✅ The rise of founder-led content (and why being faceless is killing your business) ✅ The 3 non-negotiables for modern leadership ✅ Why your personal brand is the magnet for talent, trust, and opportunities ✅ Why distribution is better than innovation (yep, I said it) And if you're still running your business like it's 2015? You're not just outdated — you're invisible. 📌 This is for founders, execs, and business leaders who are tired of the noise and ready to build something relevant, resilient, and real. 📩 Want help future-proofing your leadership and business brand? Reach out:     _______ If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.

Authority Monetisation Lab - 16 + 17th 2025 April, Gold Coast: Early Access Pricing available for a limited time only:   Off Script, Retreat for consultants, advisors and thought leaders in Queenstown - 12 + 13h November 2025:   _____________ Most experts spend years honing their skills, deepening their expertise, and earning credibility. But here’s the truth—expertise alone isn’t enough to cut through the noise, create impact, or scale influence. The professionals making waves in their industries aren’t necessarily the smartest—they’re the ones who know how to package and monetize their expertise in scalable ways. I call these Authority Assets. They are the difference between experts who have knowledge and authorities who create frameworks that do the heavy lifting for them. Experts know a lot. Authorities know a lot—and can articulate, package, and distribute their knowledge so others can use it. In this episode, we’re diving into: ✅ What Authority Assets are and why they are the ultimate form of leverage ✅ How top experts build and monetize them ✅ Why they’re the best investment for your career and business ✅ A simple framework to start building yours today 🚀 What Are Authority Assets? Many professionals believe that years of experience alone will land them high-value roles as fractional executives, consultants, advisors, or board directors. But experience alone isn’t enough anymore. Authority Assets help you own your space and create demand for your expertise by turning knowledge into something people can buy, follow, and implement. The 3 Core Types of Authority Assets: 1️⃣ Signature Frameworks – Your unique, repeatable approach to solving a problem (the foundation of the Trusted Authority). 2️⃣ Monetizable IP – Courses, toolkits, playbooks, and licensing models that allow others to apply your expertise at scale. 3️⃣ Scalable Service Models – Group advisory, retainers, and subscription-based consulting that create predictable revenue without trading more time. This is the difference between selling time vs. selling transformation. Why Authority Assets Are the Best Investment You Can Make We’re all in the business of exchanging value. Most professionals trade knowledge for money (traditional employment) or money for money (stocks, real estate). But what’s still underutilized? 👉 Monetizing intellectual property (IP) assets. 🔹 Stocks → Unpredictable, market-dependent. 🔹 Property → Expensive, slow to generate passive income. 🔹 Crypto/Startups → High risk, low control. What Trusted Authorities Invest In: ✅ A methodology that can be licensed, sold, or scaled—so their expertise generates revenue without their direct involvement. ✅ A signature framework that sells itself—making them the obvious choice in their industry. ✅ A digital or service-based product that creates recurring revenue—so they stop trading time for money. 🔹 Higher ROI – Monetize what you already KNOW instead of relying on external factors. 🔹 More control – Unlike stocks or real estate, you determine the value of your Authority Asset. 🔹 Scalability – A framework, licensing model, or course can be sold 1,000 times without extra work. 🔹 Long-term equity – Your methodology becomes your legacy, shaping industries and businesses. Think of Brené Brown—her research on vulnerability is now embedded in corporate training, books, and leadership programs. She doesn’t have to be in the room to monetize it. Her Authority Assets do the work. ⚠️ The Expert Trap: When Knowledge Alone Isn’t Enough Many professionals stay in the Expert Zone forever—focusing on more certifications, more experience, and more skills. But more knowledge doesn’t always mean more demand. 🔹 More degrees don’t automatically create more opportunities. 🔹 More experience doesn’t automatically increase value. 🔹 More skills don’t automatically make you in demand. This is what I call The Expert Trap. Professionals think that if they keep improving their expertise, clients will naturally come. But in reality, there’s no automatic link between how much you know and how much you earn. 🏆 From Expert to Authority Asset-Builder The top 1% of professionals don’t just collect knowledge. They extract, package, and monetize it to create scale, influence, and long-term wealth. Here’s how to start shifting into Authority Asset-building: ✅ Step 1: Define your value proposition—what transformation do you deliver, and how are you different? ✅ Step 2: Extract your IP—document your process, framework, or methodology. ✅ Step 3: Package it for scale—turn it into a method, toolkit, or training. ✅ Step 4: Monetize beyond 1:1—sell it as a licensing model, productized service, or recurring offer. Experts trade time for money. Authorities create scalable impact through assets. ___________ Ready to become the go-to authority in your industry? If you’re an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy  2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence . 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps . 5. Let’s Connect on LinkedIn: Follow me  for actionable insights and resources to grow your authority. Full show notes and more resources: Visit  for everything you need to grow your authority and make an impact.