Most leaders still roll their eyes at "personal branding."

And honestly — they're right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game.

Being visible is not the same as being valuable. In this episode, I break down the mindset and model shift leaders must make if they want influence, pricing power, investor confidence and market access in the new economy.

In this episode:

Part 1 — The Problem

Why visibility without assets is fragile — and why most leaders are stuck doing work that doesn't compound.

Part 2 — The Authority Focus Map

A 2×2 strategic model revealing the 4 zones:

• Operational Consistency (keeps you alive, not remembered)
• Visibility Engine (popular but fragile)
• Enterprise Equity (company-level strategic IP and leverage)
• Authority Capital (personal frameworks that outlive you — the true multiplier)

→ The goal is to move from the bottom half (activity) to the top half (asset equity).

Part 3 — How Multipliers Are Created Case studies:

Satya Nadella, Sara Blakely, Elon Musk, Indra Nooyi — and how Authority Capital fuels Enterprise Equity and vice versa. This is how compounding trust is engineered.

Part 4 — The Economic Shift

Why trust now outperforms logos, ads, and even tech. Authority beats attention Frameworks beat followers Reputation beats reach Capital follows trust

Part 5 — What to Do Next

Audit where you sit on the map

• Codify (if you can't draw your method, you don't own it)
• Elevate systems → strategic positioning
• Bridge personal authority → enterprise influence
• Commercialise into scalable, high-trust assets

Next Step

If you're ready to move into the top half of the map — I built the Authority Tools for you: 30 ultra-practical audio lessons + a custom GPT to help you codify, position, and commercialise authority capital — fast. → https://impaccct.systeme.io/authoritytools

More resources to get started:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy

🎓 Prefer to start at your own pace? Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-on-demand

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here: https://www.impaccct.com/trusted-authority-book

Stay connected:

♡ LinkedIn: / petrazink

♡ Instagram: / petra_zink

When most people think about visibility, they picture LinkedIn posts, social media, or personal branding. But the truth is — the fastest way to build real authority isn't online. It's in the room.

In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia's most experienced event strategists and experience designers. With over 200 events delivered across corporate, government, and entrepreneurial sectors, Sally has seen exactly what makes people show up - and what makes them switch off.

Together, we unpack how events have changed since the pandemic, why the car park conversation matters more than the keynote, and how leaders can use in-person experiences to build credibility, trust, and connection faster than any post or campaign ever could.

If you've ever thought about speaking on a stage, creating a stage, or just being seen for the right reasons - this episode is your blueprint for the future of visibility.

• Why being seen isn't the same as being remembered — and how to design moments that stick.

• How to turn a one-off event into an authority amplifier, from pre-event comms to post-event reflection.

• What most organizations get wrong when they plan events (and how to fix it).

• The simple psychology behind audience engagement — and why people's emotions, not content, make the impact.

• How to measure visibility beyond likes and views — and build trust you can actually feel in the room.

"You can't fake a live event. You can't fake energy, connection, or presence." — Sally Porteous

"If you're not designing the experience from the audience's point of view, you're just filling a room." — Sally Porteous

"Visibility isn't about being everywhere — it's about being unforgettable where it matters most." — Petra Zink

Sally Porteous is the founder of Red Lanyard, a consultancy specialising in event strategy, design, and experience management. She's delivered over 200 high-impact events across Australia, helping leaders and organisations craft experiences that drive connection, trust, and tangible business outcomes. Sally is also a speaker, consultant, and advocate for rethinking how events shape visibility, leadership, and community in the modern workplace.

Connect with Sally: 🔗 Website: redlanyard.com.au 💼 LinkedIn: Sally Porteous

What got you here won't get you there. For years, personal branding was the shortcut: post online, share your story, build visibility. It worked—until it didn't. In today's saturated landscape, visibility no longer equals credibility, and likes don't equal leverage.

In this episode, I share with you a concept that I call Authority Capital - the new operating system for influence. You'll learn how to turn expertise into trust assets that scale beyond your presence: frameworks, systems, and stories that compound over time. Perfect for founders, executives, and leaders preparing for succession, exit, or board influence.

• Why personal branding alone no longer cuts it in 2025

• The Influence Multiplier Map: Reputation → Authority → Relevance

• The Authority Capital Pyramid: Clarify → Communicate → Commercialise

• How to turn capability, credibility, and visibility into tangible assets

• Real-world case studies: from stuck practices to investable businesses

• How frameworks become shortcuts to relevance, leverage, and long-term equity

• 01:00 Story – Outgrowing Brisbane: when your environment stops helping you grow

• 03:30 Context Shift – AI, six generations, and the leadership handover

• 05:30 The Influence Multiplier Map – from reputation to relevance

• 08:00 The Authority Capital Pyramid – Clarify, Communicate, Commercialise

• 11:00 Why This Pivot – from personal branding to authority ecosystems

• 12:30 Proof in Action – case studies of Authority Capital in play

• "Followers don't equal influence. Likes don't equal leverage."

• "Reputation gets you recognised. Authority Capital makes you relevant."

• "Frameworks are the shortcut to results - and the asset that compounds over time."

• "If you can't be found, you can't be considered. If you can't be trusted, you can't be chosen."

_________

Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy

More Resources:

🎓 Prefer to start at your own pace?

Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

Today's workforce has changed faster than most leaders have. We unpack what that means with organisational development partner Gen Ryan, who's been ahead of the curve on offshore teams, flexible work, and culture long before they were mainstream.

We cover how AI shifts the balance from implementation to creativity, why six generations in one workplace demand new leadership behaviours, and how to design a portfolio career that creates optionality - without losing identity. Expect pragmatic tools: emotional intelligence as the meta-skill, the 'say yes then architect it' career move, and how to turn fear of change into a leadership advantage.

• 00:00 Intro — Why the old playbook no longer works

• 02:06 Meet Gen Ryan & her early bet on offshore/global teams

• 07:58 Noise vs. signal — spotting trends worth your time

• 12:10 AI as collaborator: creativity > pure implementation

• 17:45 Connection beats perfection: the human trust layer

• 22:18 Six generations at work — practical leadership shifts

• 28:30 Imposter syndrome in senior leaders (and what to do)

• 34:40 Portfolio careers: optionality, not instability

• 41:05 Resilience & adaptability: the real job description

• 47:20 How to say yes before you feel "ready"

• 53:10 Action plan + where to find Gen

• Implementation is commoditised; creativity and critical thinking are not. AI accelerates tasks, but your input quality (original thinking, judgement) determines output quality.

• Emotional Intelligence is the meta-skill. Self-awareness → awareness of impact → adaptive behaviour under uncertainty.

• Influence precedes instruction. Presence, connection and credibility cues (tone, eye contact, framing) make the message land.

• Six-gen leadership is a design problem. Clarify expectations, vary communication channels, and normalise flexibility; don't force a single "ideal worker" mould.

• Portfolio careers create optionality. Build multiple value streams intentionally; stability now comes from adaptability.

• Say yes, then architect it. Stretch opportunities compound; mitigate fear with micro-plans and fast feedback loops.

• Clarity–Energy–Connection: make messages simple, vary state every 7 minutes, connect before content.

• Capability–Credibility–Visibility (Trusted Authority™): three levers to build influence in any room.

• Name–Nod–Notice: quick pattern for rapid rapport.

• Trend Filter: Sustainability of the trend × Depth of human impact.

• Fear Gap Map: Identify what people fear losing → design reassurance moves (support, process, cadence).

1. Run a 7-Minute Shift in your next session: story → question → movement.

2. One-line clarity test: explain your topic so a 12-year-old understands it.

3. AI as collaborator: outsource drafting; insource perspective—add your "Jen take" before shipping.

4. Portfolio step: add one new value stream (advisory day, short contract, board committee).

5. EQ rep: after each meeting, note (a) how you felt, (b) how others likely felt, (c) what you'd adapt next time.

• "Everyone can create content; very few build authority assets."

• "Say yes, then architect how you'll deliver."

• "Stability now comes from adaptability."

• "Your presence is a trust cue long before your words are."

• Guest: Gen Ryan — OD Partner, leadership programs, culture design.

• Websites:

  • Wellbiz Bio

  • https://linktr.ee/lifebyyourdesign.co

  • LinkedIn: https://www.linkedin.com/in/gen-ryan-b211b92a5/

Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy

More Resources:

🎓 Prefer to start at your own pace?

Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

We've all heard it: Fast. Good. Cheap. Pick two.

But in a world where AI moves faster than teams can meet, timelines collapse by lunch, and trust is the new currency - that triangle doesn't just feel outdated… It's irrelevant.

In this episode, I'm sharing the shift that changed everything in my business [and how it could change yours too]: → Why I collapsed a 6-month program into a 1-day sprint → How that made my offer more valuable — not less → And why speed, clarity, and trust are now the real delivery model

If you've ever felt like your offer is worth more, but it's stuck in an outdated delivery format, this one's for you.

• Time isn't the value — the outcome is.

• Old delivery models create unnecessary friction.

• The future belongs to fast decision-makers.

• Speed isn't the enemy — it is the offer.

_______

Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Want to explore the 1-Day Authority Strategy Intensive? Book your complimentary 20-Min Executive Brand Briefing → https://calendly.com/petra_zink/strategy

More Resources:

🎓 Prefer to start at your own pace?

Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

Visit www.impaccct.com for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you:

In just one 60-minute live session [offered across 3 time zones], you'll learn how to:

✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere

Here's how to join:

🛒 Step 1: Buy a print copy of Trusted Authority [already have one? Gift a copy — influence is more valuable when it's shared.] 📝 Step 2: Upload your receipt over at Trusted Authority Live 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can't make it? You'll get the replay.

🎁 Bonus: Win a Private Strategy Session with me

One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut]

_______

What does it take to lead when every decision is under the spotlight—and the consequences are life or death?

I sit down with Katarina Carroll, Queensland's first female Police Commissioner and one of Australia's most tested public leaders. From a tobacco farm upbringing in Far North Queensland to commanding some of the country's most critical crisis responses - including the G20 summit and Queensland's catastrophic 2018 bushfires - Katarina's story is anything but conventional.

We go beyond the badge to unpack the systems, psychology, and self-trust that underpin high-stakes leadership. Whether you're navigating boardroom politics, organisational transformation, or real-time crisis, this episode will challenge how you think about authority, influence, and trust.

• How Katarina built operational credibility in a system not designed for her

• Why trust is earned not just by being right - but by being explainable

• When breaking protocol becomes a leadership advantage

• The role of communication under intense scrutiny [and how to keep control of the narrative]

• What most leaders get wrong about influence - and how to fix it

• Her real-time decision-making framework when the data is incomplete but the pressure is relentless

• "You can't influence if people don't trust you've done the work."

• "Sometimes, breaking protocol is the most trust-building move you can make."

• "Be criticised for being cautious—not for being careless."

• "Influence isn't charisma—it's strategic credibility."

Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Book your complimentary 20min Authority Brand Strategy Session → https://calendly.com/petra_zink/strategy

More Resources:

🎓 Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025

📚 Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here.

Visit www.impaccct.com for everything you need to grow your authority and make an impact.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you:

In just one 60-minute live session [offered across 3 time zones], you'll learn how to:

✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Asset that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere

Here's how to join:

🛒 Step 1: Buy a print copy of Trusted Authority [already have one? Gift a copy — influence is more valuable when it's shared.] 📝 Step 2: Upload your receipt over at Trusted Authority Live 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can't make it? You'll get the replay.

🎁 Bonus: Win a Private Strategy Session with me

One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut]

_______

Episode Summary

If you're a business leader, founder, or team lead navigating fast-paced change — this episode is your roadmap to building trust, leading through complexity, and becoming the authority your space needs.

In this episode, I sit down with Jason Titman — a seasoned executive who's led through massive transformation across sectors like finance, e-commerce, and now crypto. We unpack the shift from command-and-control leadership to trust-first influence, why visibility [not just capability] is critical, and what it takes to lead authentically when AI and uncertainty are rewriting the rules. Jason shares how SwiftX is navigating trust in a post-crisis crypto industry, what it means to lead without a corner office, and how to empower your team to build thought leadership without losing your talent. Whether you're an executive, entrepreneur, or future-focused leader — this is a playbook for becoming the go-to, even in industries in flux.

In this episode, you'll learn: ✅ Why modern leadership starts with visibility and self-awareness ✅ How to lead without falling into the "visibility vs humility" trap ✅ The trust strategy SwiftX is using to scale authority across a 300-person team ✅ How to future-proof your influence in a world powered by AI ✅ What to do when your personal brand is lagging behind your capability

Connect with / Follow Jason Titman on LinkedIn

________

Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources:

Free Downloads + Next Steps:

📊Get your personalised Authority Score with the free Scorecard → https://www.impaccct.com/quiz

🎥 Watch the free training on the systems you need to scale trust and influence in 2025 → https://www.impaccct.com/training

📝 Book your complimentary 20min Authority Brand Strategy Session → https://calendly.com/petra_zink/strategy

More Resources:

🎓 Join the Trusted Authority [on demand] Program → https://www.impaccct.com/trusted-authority-signature-program-2025

📚 Read the Trusted Authority book - your step-by-step guide to becoming the go-to expert.

Free Masterclass Invitation To mark the 4-year anniversary of Trusted Authority, I'm running a free 60-minute masterclass to help you:

In just one 60-minute live session [offered across 3 time zones], you'll learn how to:

✅ Build trusted visibility in a noisy, AI-saturated world ✅ Uncover the Trust Assets™ that make you irreplaceable [and attract the right kind of attention] ✅ Reposition yourself as the go-to — not the go-everywhere

Here's how to join:

🛒 Step 1: Buy a print copy of Trusted Authority [already have one? Gift a copy — influence is more valuable when it's shared.] 📝 Step 2: Upload your receipt over at Trusted Authority Live 📅 Step 3: Choose your preferred session time [3 to choose from] — these are small, practical, and not built for the masses 📩 Can't make it? You'll get the replay.

🎁 Bonus: Win a Private Strategy Session with me

One attendee gets a free 1:1 Strategy Session with me [aka, your positioning shortcut]

_________

EPISODE SUMMARY

Everyone's talking about tools, tech, and the latest growth hacks.

But the real reason some people become the go-to in their space — while others stay overlooked — comes down to one thing:

A decision.

This episode dives into the invisible shift that separates high-trust leaders from high-effort ones — and why most people never make it.

Whether you're sitting on strong IP, feeling stalled despite doing everything "right," or second-guessing your next move… this one's for you.

In this episode, we unpack:

• Why success often stalls at the edge of confidence — not capability

• How the Dunning-Kruger effect shows up [especially as you get better]

• The science of identity-based decisions — and why they stick

• A story of a senior exec who was invisible internally [and what we did about it]

• Why my own book hit pause — and what got it back on track

• What actually builds visibility that earns trust in 2025

RESOURCES & LINKS 📖 Buy Trusted Authority → Amazon link 🎧 Subscribe to the Podcast → Select your favourite platform 📩 Join the Newsletter → [bi-weekly goodness] 🧭 Join the Waitlist for the Authority Activiation Sprint → [be the first to know]

• 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr

• 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472

• 🔗 [Trusted Authority On Demand – Petra's flagship executive brand strategy program]: https://www.impaccct.com/trusted-authority-signature-program-2025

• 🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: https://call.impaccct.com

____________

What do Siri, startups, and storytelling have in common? According to Mohammed Abdoolcarim - former product lead at Apple and co-founder of DesignPro - the answer is trust.

In this wide-ranging conversation, Mohammed unpacks how the best products aren't just smart or fast - they're emotionally resonant. Drawing on experience from Apple, Google, and early-stage ventures, he shares how meaningful user experiences are built not just through speed or code, but through observation, humility, and deep conviction in what the product stands for.

We explore:

• How trust is earned through product behaviour—like graceful degradation

• Why Pixar's storytelling principles inspire his product philosophy

• Why curiosity is a competitive advantage, not a personality trait

• How leaders can foster psychologically safe teams that surface breakthrough ideas

• The real role of founders: holding the emotional centre of the product

If you're building products, leading teams, or shaping strategy in the age of Gen AI, this episode is a masterclass in designing with intent, earning trust at scale, and leading with creative conviction.

Connect with Mohammed via email: [email protected]

Connect with Mohammed on LinkedIn: https://www.linkedin.com/in/mscarim/

Check out Design Pro: beta.designpro.ai/

______________

Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?

Here are a few ways you can get started with my resources:

1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority

2.) Check out the *brand new* 32-min on-demand masterclass

3.) Get your personalised Authority Score with the free Scorecard

4.) Book your complimentary 20min Strategy Session

5.) Connect with Petra Zink on LinkedIn

Check out all show notes and further resources over at https://www.impaccct.com

• 🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]: https://lu.ma/sl954mpr

• 🔗 [Build Your Influence Ecosystem Summit 18th June 2025]: https://buildyourinfluence.substack.com/p/9ae98fa0-abb9-48ac-9965-d60affaa3472

• 🔗 [Trusted Authority On Demand – Petra's flagship executive brand strategy program]: https://www.impaccct.com/trusted-authority-signature-program-2025

• 🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: https://call.impaccct.com

________________

Episode Summary:

What happens when you make curiosity your leadership strategy? In this candid, fast-moving episode, I sit down with Michael Bungay Stanier - better known as MBS, bestselling author of The Coaching Habit - to unpack what it really means to lead without needing a title, a hierarchy, or even a room full of people.

From being sued for defamation as a university student [yes, really] to writing the most successful coaching book in the world, MBS shares the messy truth about navigating authority, influence, and impact in a world that's rapidly shifting under our feet.

We talk about:

• Why influence is no longer granted by title, but earned by behaviour

• How to simplify complex ideas until they're napkin-drawable - and scalable

• What's at risk when you try, fail, and still don't give up

• Why 'momentum beats motivation' and how to fire bullets before cannonballs

• How to stay curious, especially when you don't know what comes next

If you've ever felt like you're reinventing as fast as you're delivering—or wondering if your ideas are solid enough to scale - this episode will challenge how you think about leadership, frameworks, and trusting your own voice.

Connect with MBS on LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/

Find out more about his work: http://mbs.works

Check out his book: The Coaching Habit: https://www.mbs.works/coaching-habit-book/

___________

Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact?

Here are a few ways you can get started with my resources:

1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority

2.) Check out the *brand new* 32-min on-demand masterclass

3.) Get your personalised Authority Score with the free Scorecard

4.) Book your complimentary 20min Strategy Session

5.) Connect with Petra Zink on LinkedIn

Check out all show notes and further resources over at https://www.impaccct.com