🔗 [L&D Summit 17th June 2025 - How to position yourself as an expert through personal brand building]:  🔗 [Build Your Influence Ecosystem Summit 18th June 2025]:   🔗 [Trusted Authority On Demand – Petra’s flagship executive brand strategy program]:  🔗 [Book Petra for executive coaching, internal brand strategy, or cultural assessments]: ____________ What do Siri, startups, and storytelling have in common? According to former product lead at Apple and co-founder of DesignPro - the answer is trust. In this wide-ranging conversation, Mohammed unpacks how the best products aren’t just smart or fast - they’re emotionally resonant. Drawing on experience from Apple, Google, and early-stage ventures, he shares how meaningful user experiences are built not just through speed or code, but through observation, humility, and deep conviction in what the product stands for. We explore: How trust is earned through product behaviour—like graceful degradation Why Pixar’s storytelling principles inspire his product philosophy Why curiosity is a competitive advantage, not a personality trait How leaders can foster psychologically safe teams that surface breakthrough ideas The real role of founders: holding the emotional centre of the product If you're building products, leading teams, or shaping strategy in the age of Gen AI, this episode is a masterclass in designing with intent, earning trust at scale, and leading with creative conviction.   Connect with Mohammed via email:   Connect with Mohammed on LinkedIn:   Check out Design Pro: ______________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my - Trusted Authority - From Technical Expert To Trusted Authority    2.) Check out the *brand new* 3.) Get your 4.) Book your complimentary 5.) Connect with Check out all show notes and further resources over at