Trusted Authority - The Podcast

179. When You Outgrow Your Brand: How to Evolve Without Losing Credibility


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Join the Build Your Influence Ecosystem Summit FOR FREE on the 17th + 18th June → If you’ve been feeling like the offers, message, or brand you built no longer fully reflect who you’ve become you're not alone. In today’s episode, we are joined by Michele Parad, spiritual business mentor, strategist, and founder of the Build Your Influence Ecosystem Summit, to talk about what happens when you evolve faster than your brand - and how to realign your identity, message, and presence without losing trust or momentum. We explore the invisible shift happening across industries right now: 🔹 Why high-performing leaders feel their message is losing traction 🔹 How to evolve without alienating your audience 🔹 Why “identity marketing” is replacing traditional branding in 2025 and beyond 🔹 The future of influence: moving from surface-level visibility to soul-level alignment If you're a founder, executive, or thought leader in a season of reinvention — this conversation will give you the language, the validation, and the strategies you need to navigate it powerfully. Topics We Cover The hidden signs you've outgrown your current brand or positioning Why evolving your offers and messaging isn’t just a “nice to do” — it’s essential for trust and relevance How to activate your authentic voice — and why it's the true engine of influence Moving beyond vanity metrics: What real leadership and authority look like now The importance of building an influence ecosystem (not just another funnel) About Michele Parad Michele Parad is a business strategist, intuitive guide, keynote speaker, and the creator of the Build Your Influence Ecosystem Summit. With 15+ years of startup marketing experience, certifications in over six healing modalities, and degrees from the University of Chicago and the London School of Economics, Michele blends strategic rigor with spiritual alignment to help leaders build influential, fulfilling businesses. 🔗 Connect with Michele on 🔗 Learn more about the Build Your Influence Ecosystem Summit  → 🔗 Multidimensional Leaders:  🔗Brilliance Archetype Quiz:
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Trusted Authority - The PodcastBy Petra Zink


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