Trusted Authority - The Podcast

Do you want to get ahead of the curve in 2025? In this episode, we break down how to spot trends before they hit the mainstream and turn them into real opportunities. It's not about waiting for headlines or relying on luck—it's about cultivating the right mindset, systems, and habits to see what's coming next. By the end of this episode, you'll have: ✅ A practical playbook to identify emerging trends before others see them. ✅ Real-world strategies to track signals, connect the dots, and act early. ✅ Insights from trend-creators like Steve Jobs, Elon Musk, and Jeff Bezos. Whether you're an entrepreneur, executive, or partner in a firm, this episode will equip you to lead, innovate, and thrive in a rapidly changing world. Highlights: 5 Must-Know Trends for 2025 and how to leverage them: Hybrid Work and Human-AI Collaboration Trust as the New Currency The Rise of Micro-Influence and Niche Communities Collaboration Over Competition Personal Branding as the New Corporate Ladder Why human needs drive every major trend (connection, trust, and autonomy). How to spot trends early by tracking weak signals, understanding intersections, and identifying the adjacent possible. Real-world examples of early adopters who turned signals into game-changing opportunities. 🔗 Resources Mentioned in the Episode: Tools for Trend-Spotting: Google Trends Exploding Topics BuzzSumo Trend Hunter Practical Actions: Start a weekly research habit. Track niche communities and conversations (Reddit, Discord). Look for "weak signals" and test small ideas before the crowd catches on. 🎯 Next Steps: 1️⃣ Register for the 2025 Must-Know Trends Workshop 📅 Date: 17th January at 12 PM AEST Learn the 5 systems to amplify your authority, spot trends early, and drive growth. Sign Up Here: https://impaccct.systeme.io/2025-trends-you-cant-ignore 2️⃣ Explore the Trusted Authority Program Position yourself as the go-to voice in your industry by mastering research, insights, and influence. Learn More Here: https://www.impaccct.com/trusted-authority-signature-program-early-bird __________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. 2. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource here. 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps here. 5. Let's Connect on LinkedIn: Follow me here for actionable insights and resources to grow your authority. Full show notes and more resources: Visit www.impaccct.com for everything you need to grow your authority and make an impact.

Register for my free upcoming training on January 17th January on the topic of: The 5 trends in 2025 you need to know [and how you can position yourself strategically to amplify influence and drive growth https://impaccct.systeme.io/2025-trends-you-cant-ignore ______________ Welcome to the first episode of 2025! 🎉 This week, we're diving into what the year ahead holds for careers, the workplace, and the skills you'll need to thrive. Joining me is Gillian Kelly, a Career Transition Coach, Master Résumé Writer, and Personal Branding Strategist with a wealth of expertise in navigating career pivots and understanding future work trends. Gillian and I discuss: The biggest career trends shaping 2025 and beyond. How the labor market has shifted post-2024, and what that means for job seekers. Essential skills for career transitions and future-proofing your professional path. The rise of AI, micro-credentials, and hybrid work models—and what they mean for your career. Whether you're navigating a career pivot, stepping into a leadership role, or simply preparing for the future, this episode is packed with actionable insights to help you succeed. Grab your coffee, hit play, and let's kick off the new year with clarity and purpose! Key Topics Discussed: 🗂 The Evolving Job Market 2024 was a challenging "reset" year marked by economic uncertainty and layoffs. Insights into the unemployment rate, job mobility, and emerging opportunities in sectors like green jobs and AI. 🤖 The Impact of AI on Careers How AI is reshaping industries and skills. Why adaptability is now a critical career skill and how to leverage AI for job searches. 📚 Education & Upskilling The growing importance of micro-credentials and continuous learning. How staying curious can open new opportunities in a rapidly changing job market. 🛠 Career Pivots & Positioning Why positioning is everything in a competitive market. The importance of clearly articulating your transferable skills and value proposition. 🌍 Hybrid Work & Remote Trends Insights into Australia's leadership in hybrid work models and the future of workplace flexibility. Top Takeaways: 1️⃣ Position yourself strategically: Make your value clear and relevant to hiring managers. 2️⃣ Stay curious: Continuous learning is essential for career longevity. 3️⃣ Leverage LinkedIn: Use it for networking, showcasing skills, and building relationships in new industries. Resources Mentioned: Jobs and Skills Australia: Website Link LinkedIn Learning: Website Link Free upcoming Masterclass: https://impaccct.systeme.io/2025-trends-you-cant-ignore Connect With our Guest: 🌟Gillian Kelly: LinkedIn Profile __________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource here. 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps here. 5. Let's Connect on LinkedIn: Follow me here for actionable insights and resources to grow your authority. Full show notes and more resources: Visit www.impaccct.com for everything you need to grow your authority and make an impact.

As we step into 2025, there's one thing that will define success more than ever before: trust. In this episode, I share 5 powerful systems designed to help you scale trust and build an authority brand that sets you apart in the "Trust-Issue Economy." From creating trust-driven content to owning your platform and becoming un-copyable in a world of AI-driven interactions, this episode is your playbook for thriving in 2025 and beyond. What You'll Learn in This Episode 1️⃣ The Trust Triangle Framework: Why competence, connection, and consistency are the pillars of building trust. 2️⃣ The Authority Content System: How to create consistent, trust-building content without burning out. 3️⃣ The Authority Brand Blueprint: Questions you must answer to position yourself as the go-to in your field. 4️⃣ Scaling Trust with Systems: The importance of owning your platform and leveraging a trusted team. 5️⃣ The 2025 Edge: Why human-centered, trust-driven connections will outperform everything else in the AI age. Episode Highlights 🎯 The Trust Triangle Framework Competence: Deliver on your promises with results that matter. Connection: Authenticity builds relatability. Share personal stories to foster trust. Consistency: Show up regularly. Trust grows over time through dependable actions. Actionable Example: Sharing a personal story can transform your credibility and connection with your audience. 📈 The Authority Content System Focus on 3–5 key content pillars to build trust in your niche. Stick to the "Rule of One": Ensure every post either educates, inspires, entertains, or builds trust. Batch content creation to stay consistent without feeling overwhelmed. Pro Tip: Schedule content creation every second Sunday—one non-negotiable day that keeps her content pipeline flowing. 💡 The Authority Brand Blueprint Go deeper than surface-level tactics like logos and taglines. Answer the critical questions: What do you stand for? What's your unique perspective? What problem do you solve better than anyone else? What two worlds can you connect to create something unique? Insight: Combine expertise and interest to create a commercial opportunity. 🚀 Scaling Trust with Systems Own your platform with a podcast, blog, or YouTube channel where you control the narrative. Create scalable content and signature talks that resonate with different audiences. Delegate tasks to align your team with your vision for consistency and efficiency. 🔗 The 2025 Edge: Thriving in the Trust Economy AI is reshaping how we work and consume content. What sets you apart is your ability to build human-centered, trust-driven connections. To thrive: Be authentic and un-copyable. Share relatable stories. Stay consistent and always add value. Resources & Links Get the Free PDF Download: All the insights from this episode, neatly packaged for you to reference as you prepare for 2025. [Download here]. Take advantage of the Early Bird price for the Trusted Authority Program: Be the first to access the revamped program, bigger and better than ever, launching with live calls and workshops in 2025. [Sign up here]. Listen to Petra's episode with Dr. Nadine Ostern on trust and leadership growth: https://podcasts.apple.com/us/podcast/trusted-authority-the-podcast/id1573751474 Final Thoughts Trust is the ultimate currency in the evolving Trust Economy of 2025. If you implement these 5 systems, you'll not only build trust but also establish yourself as the go-to authority in your field. Thank you for tuning into the final episode of the year. Wishing you success and momentum in 2025—let's make it the year of trust!

Long gone are the days when simply following a traditional career path was the key to success. With rapid changes in our economic, technological, and social landscapes, the future of work looks nothing like what we once knew. One of the most exciting shifts? The rise of the creator economy—a world where individuals can build audiences, monetize their expertise, and turn passions into thriving businesses. Today, we're joined by someone who's dedicated his business to helping creator founders access funding they need to scale their business: Cathal Nugent, founder of Creo, is joining me for - what I would say one of the best and most interesting interviews due to the novel insights and expertise he brings. Cathal brings a wealth of fascinating insights into how the creator economy is reshaping work, education, and entrepreneurship. We explore the differences between creators and influencers, the skills needed to succeed, and the realities of building a sustainable business in this dynamic industry. Guest: Cathal Nugent Founder of Creo Exchange Advocate for the creator economy and entrepreneurial innovation Connect with Cathal: Creo Exchange Cathal's LinkedIn Overview This episode dives into the evolving creator economy, shifting from traditional career paths to online entrepreneurship. Cathal Nugent shares his journey, insights into the funding challenges for creative businesses, and the rising importance of audience-driven strategies. We also explore the future of education, essential skills for creative founders, and emerging trends in content creation. Key Highlights 🎤 Introduction to the Creator Economy (06:07 - 08:13) The creator economy represents a fundamental shift from traditional careers to online entrepreneurship. Creators differ from influencers by building and monetizing their own audiences. Cathal discusses the "1000 True Fans" theory, which emphasizes that success doesn't require millions of followers. 🚀 Cathal's Journey and Insights (08:13 - 12:25) Cathal predicts that the next generation of entrepreneurs will begin by cultivating audiences online. Audience feedback is crucial in shaping products and services. He highlights the funding gap for creative businesses and the need for financial tools tailored to this sector. 📚 Future of Education (12:25 - 16:12) Education is becoming decentralized, with online platforms offering more relevant learning opportunities. Cathal reflects on how self-directed learning shaped his career. Traditional education systems are struggling to keep up with the demands of a rapidly changing job market. 💡 Skills for Creative Founders (17:23 - 19:29) Transitioning from creator to entrepreneur requires a shift in mindset. Founders need to understand their revenue streams and remain adaptable. Cathal stresses the importance of launching owned brands and products to achieve financial independence. 📈 Challenges and Statistics in Content Creation (25:16 - 27:59) Content creation is a long-term game requiring years of consistent effort. Statistics reveal that succeeding as a creator is as challenging as becoming a professional athlete. The media landscape is shifting, with platforms like YouTube surpassing traditional TV viewership. 🔗 Future Trends and Opportunities (41:05 - 45:09) Content creation is poised to become a formal subject in universities, reflecting its increasing importance. Businesses must embrace organic content strategies to stay competitive. Community-driven approaches are vital for both creators and traditional businesses. Episode Takeaways The creator economy empowers individuals to monetize their expertise by building direct relationships with audiences. Success in content creation requires a mix of adaptability, consistency, and entrepreneurial skills. As content creation becomes mainstream, businesses and individuals must embrace community-building and audience-first strategies to thrive. Connect with Cathal Nugent Website: Creo Exchange LinkedIn: Cathal Nugent __________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource here. 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps here. 5. Let's Connect on LinkedIn: Follow me here for actionable insights and resources to grow your authority. Full show notes and more resources: Visit www.impaccct.com for everything you need to grow your authority and make an impact.

Join my FREE Masterclass on December 13th to learn how to turn expertise into influence and build trust at scale. Save your spot: https://www.impaccct.com/the-2025-personal-brand-operating-system What better time than the end of the year/ beginning of the new year to take some time and space out of your normal day to reflect, plan and get excited for what's next. In this episode, I break down how to did my planning for 2025 and also share the different formats and runsheets you can use for your own retreat. Key Points Covered: 1. Why Consider a Retreat? Busy schedules often leave no room for thinking or planning strategically. Retreats help recharge creativity, gain clarity, and reset your mindset. Ideal for transitions, creative blocks, or refocusing on your vision. Not about luxury; it's about creating intentional space for reflection and planning. 2. Step-by-Step Retreat Planning Step 1: Set Your Intentions Identify your purpose: Recharge, make decisions, or brainstorm the next phase of life or work. Tailor the retreat's structure to match your goals (e.g., solo reflection vs. group collaboration). Step 2: Choose the Right Location Select an inspiring environment away from daily distractions. Options: A beach house, cabin, or co-working space with a view. Balance: Quiet personal reflection vs. stimulating group discussions. Step 3: Design a Flexible Agenda Avoid overloading the schedule—leave space for unstructured moments. Suggested structure: Morning: Journaling, meditation, or physical activity (e.g., exercise). Midday: Reflection or solo brainstorming; review past performance and feedback. Afternoon: Focus on actionable plans and next steps. Evening: Unstructured time for relaxed conversations or personal downtime. Flexibility allows for deeper insights and spontaneous breakthroughs. 3. Tips for Maximising Retreat Outcomes Include activities that align with your intention (e.g., journaling, brainstorming, strategic planning). Use feedback (e.g., 360 reviews) and data to gain clarity on your goals. Solo retreats: Spend time reflecting on personal and professional growth. Group retreats: Facilitate meaningful discussions to spark collaboration. Special Ideas for Your Retreat Agenda Future Self Immersion Day: Visualise long-term goals and reverse-engineer the steps needed to achieve them. 360-Degree Reflection: Review feedback from peers or clients to uncover blind spots and areas for growth. Strategic Planning Sprint: Dedicate time to developing clear, actionable plans for the year ahead. Key Takeaways: A retreat is an investment in yourself and your vision for the future. You don't need weeks—just a few intentional days can bring clarity and fresh energy. Make 2025 your most focused and inspired year yet by creating the space to think. __________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority: From Technical Expert to Trusted Authority – Grab your copy here. 2. Join the waitlist for the new and revamped Trusted Authority program (kick off in 2025): https://www.impaccct.com/trusted-authority-signature-program-waitlist 3. Download the Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource here. 4. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 5. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps here. 6. Let's Connect on LinkedIn: Follow me here for actionable insights and resources to grow your authority. Full show notes and more resources: Visit www.impaccct.com for everything you need to grow your authority and make an impact.

In today's world, finding meaning in our work can be tough, especially with so much uncertainty about the future. But what if the answer is simpler than we think and there is a blueprint to follow to turn your job into your legacy. Great news! We have Prina Shah, the author of Make Work Meaningful, with us today. In her book, she shows us how to create more fulfilling and purpose-driven roles for ourselves and our teams. From tackling remote work challenges to offering practical tips for leaders, she helps us build workplaces that perform well and give people real purpose. Let's dive into how we can make work meaningful, no matter what the future holds! Prina Shah is a globally recognised consultant, coach, facilitator, MC, and speaker. known for her expertise in transforming workplace cultures, leaders, and teams. She is the Author of Make Work Meaningful: How To Create A Culture That Leaves A Legacy – one of the most practical books to help you take charge of your career and your workplace culture. As the host of the "Ways to Change the Workplace Podcast" and with over 20 years of experience in human resources, she has a proven track record in creating meaningful organisational change. Inspired by her father's struggles as a migrant worker and witnessing firsthand the negative impact of work on her home life, Prina has dedicated her career to creating thriving workplaces. She holds a Bachelor of Science in Sociology and Social Psychology from Loughborough University and a Diploma of Professional Coaching from the Australian Institute of Management. Prina's vibrant energy and genuine passion for people make her a beloved figure in her field. She brings a unique blend of wisdom, empathy, humour and practical solutions to every project she undertakes. Whether you're an executive, a leader, a team member, or an aspiring change agent, this hands-on practical book is your companion for crafting a career that transcends success and leaves a ripple effect of positive culture and change Buy the book and leave your review And try your own legacy self assessment, or help yourself to the whole workbook! Linkedin and Instagram __________ Ready to become the go-to authority in your industry? If you're an executive, partner, or entrepreneur looking to scale trust, attract high-caliber opportunities, and create lasting impact, here are a few ways you can take the next step: 1. Get the Playbook: Trusted Authority™: From Technical Expert to Trusted Authority – Grab your copy here. 2. Download the *brand new* Guide: Discover the 5 Systems to Scale Trust & Build Authority in 2025 with this actionable resource here. 3. Measure Your Authority: Take the free Authority Scorecard and uncover the key areas to focus on for scaling your influence here. 4. Personalised Strategy Session: Book a complimentary 20-minute strategy call to map out your next steps here. 5. Let's Connect on LinkedIn: Follow me here for actionable insights and resources to grow your authority. Full show notes and more resources: Visit www.impaccct.com for everything you need to grow your authority and make an impact.

Navigating Uncertainty—How to Make Decisions When You Don't Have a Clear Next Step If you've been feeling a little uneasy about what's next, you're not alone. 2024 has been a whirlwind of change—business exits, mergers, leadership shifts, and career pivots. I'm hearing from so many people in my network who are in the same boat—successful, driven, but suddenly unsure about where to go next. This episode is for you if you've hit a crossroads and the next step isn't as clear as it used to be. We're going to talk about navigating uncertainty and making decisions when everything feels… well, foggy. I've been there, I've worked with clients who've been there, and together, we'll unpack what it takes to keep moving forward when there's no defined path ahead. Let's dive in. ___________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

There's one aspect that's invisible, intangible, and yet at the core of everything we do—including this very podcast and the programs I'm developing: trust. Not just trust in people, but now, with AI and other smart tech becoming such a big part of our lives, trust in the digital world as well. The way we build and rebuild trust has transformed. And to help us navigate this crucial topic—and explore how businesses and leaders can thrive in today's trust-driven economy—we're joined by Dr. Nadine Ostern. Dr. Ostern has just released her latest research, the Omni-Trust in Retail report, which dives into how trust is built (or broken) in a world where devices and algorithms constantly make decisions on our behalf. Her insights show why transparency and choice are essential, especially in tech-heavy spaces like retail. Dr. Nadine Ostern leads the Trusted Enterprise research theme at Queensland University of Technology's Centre for Future Enterprise, focusing on trust in technology, particularly human-AI collaboration. As the Cisco Chair in Trusted Retail, she spearheads research on trust experience (TX) design, helping organizations actively build trust in tech- and data-intensive environments. Prior to joining QUT, Nadine held academic positions in Germany and Switzerland. Her research has been published in leading journals and conferences in the field of management information systems, and she serves in editorial roles within her discipline. Get ready to be fascinated by the insights Dr. Ostern shares as we dive deep into this topic, exploring not just the surface-level ideas but the core dynamics of trust in technology and business. The Trust Equation in Technology – Discover how transparency drives trust in human-AI collaborations and why it's central to business success. Omni-Trust and Consumer Control – Learn why giving customers a sense of choice strengthens relationships and trust, especially in tech-reliant sectors like retail. Building and Rebuilding Trust – Explore actionable steps for leaders to build and, when necessary, restore trust with customers, teams, and stakeholders. Transparency in Practice – Understand what genuine transparency looks like in the digital age and how leaders can balance openness with security. Universal Trust Principles – Find out how leaders across various industries can apply these trust-building concepts to foster stronger business connections. Download the Trust Trend Report: Consumer Perceptions of Retail Technology in Australia 2024: https://eprints.qut.edu.au/251570/ Connect with Dr. Nadine Ostern on LinkedIn: https://www.linkedin.com/in/drnadineostern/ ________ Want to turn your expertise into a Trusted Industry Authority to attract high-caliber engagements, drive business growth, and create lasting impact? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: https://www.impaccct.com/planning-and-prosecco-with-petra ___________ 2024 has been a year of major transitions—from founders exiting their businesses, M&As reshaping agencies, to C-suite leaders stepping down and athletes facing non-renewed contracts. If you're considering a career pivot or navigating a big change at the moment, you're not alone— I'm right there with you. In this week's episode, we explore what happens after you've reached the peak of your career and stepped away from a high-profile role or successful business because hardly anyone talks about the emotional roller coaster you're going through and how to decide what's next. We'll dive into: The emotional rollercoaster post-exit: why the transition can feel disorienting and the mental challenges that follow. Rebranding yourself: how to leverage your experience to shape a new, impactful identity. Crafting your next chapter: real-life examples of entrepreneurs and leaders who successfully pivoted post-exit. Building a personal brand: why your unique value proposition isn't tied to a title anymore and how to be seen in your new role. The power of experimentation: embracing trial and error to find your new path. ___________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com

If you think bold decisions like career changes require taking big risks, think again! It's all about taking calculated risks based on self-awareness, being aligned with your partner, and having a clear sense of purpose and motivation behind why you're embarking on this journey. This is exactly what we explore in this episode with Danita Parry. Danita, the newly elected Councillor for Brisbane's Marchant Ward, shares how she transitioned from a corporate career in communications and media relations into the world of politics, proving that bold moves don't always require giant leaps. In this episode, we cover: Recognising career opportunities that align with your values and goals The importance of self-awareness in making calculated, confident decisions Strategies for overcoming imposter syndrome and doubt in leadership Balancing career changes with personal responsibilities, including motherhood Danita's vision for [and insider insights] to Brisbane's growth and sustainable development Danita's journey is a testament to the power of transferable skills and saying "yes" to the right opportunities. Whether you're considering a career pivot or looking to enhance your leadership, this episode is packed with insights to help you take bold steps without unnecessary risks. Connect with Danita on LinkedIn: https://www.linkedin.com/in/danitaparry/ Connect with Danita on Instagram: https://www.instagram.com/crdanitaparry/ SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: https://www.impaccct.com/planning-and-prosecco-with-petra ____________________ Want to become the Trusted Authority in your field by building and monetising your expertise? Here are a few ways you can get started with my resources: 1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority 2.) Check out the *brand new* 32-min on-demand masterclass 3.) Get your personalised Authority Score with the free Scorecard 4.) Book your complimentary 20min Strategy Session 5.) Connect with Petra Zink on LinkedIn Check out all show notes and further resources over at https://www.impaccct.com