Using the Whole Whale - A Nonprofit Podcast

030: Doing MAS with your Latino audience


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Matt Addler, founder of MAS strategies, a marketing firm that helps nonprofits reach and speak to the right Latino market discusses why we need to think differently about this growing audience. Currently there are 53m Latinos in the U.S. according the last census numbers.

Matt explains that Google translate doesn’t cut it and that for a real outreach strategy you need to consider the nuances of the audience, language, and culture. Identify who you are or want to be talking to by region, age, culture and then design your communication plan.

Resources
  • M??S strategies website, Matt on LinkedIn, Twitter, email.
  • Example of a great Latino focused Facebook page.
  • Pew Hispanic Center.
  • Census: http://www.census.gov
  • Portada Online
  • Consider subscribing our nonprofit podcast covering stories of data and tech!


    Transcription

    Episode 30

     

    Speaker 1: This is using the whole Whale, a podcast that brings you stories of data and technology in the non- profit world.  This is  George Weiner, your host, the chief whaler at wholewhale.com. Thank you for joining us.  

     

    speaker 1: hola bienvenidos, mi nombre es jorge. And that’s about all the Spanish that i have for  this episode. But i do believe that this is important. Currently there are  53 million Latinos in the United States, estados unidos.. Alright now i am done with the Spanish. There is so much to understand about the audience language and culture and how to approach them on social media. Today, we are talking with Matt Adler from a company called “Mass”. and his specialty is in understanding in reaching this market for organizations and i think there is a lot to learn here and i can’t  wait to jump into this conversation. [00:57 – 01:05- music] .

     

    speaker 1:And I am thrilled to be here with Matt Adler, who is going to  take some time and explain to us a bit more about how we can think about the strategies that we employ to engage Latinos in the U.S and the Spanish speaking market in general . Matt, tell us who you are and what do you do?

     

    Speaker 2: Sure. Thank you so much for having me on this podcast today. I am very excited. I am based out of the DC area. I do social media and communications in Spani

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